Senior MarTech Manager

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

The Senior MarTech Technology Manager serves as the primary bridge between Martech business strategy, complex technical execution, and next-gen personalization in a high-impact, high-visibility role.  This role could be a match for you if you are in an enterprise MarTech leadership role that creates and executes business strategy and you have the technical depth and expertise to build the strategy within the technical tools.

As a personalization strategist, you must have experience with Pega, or a similar decisioning tool, Adobe or other Real Time Marketing tools, AI and Machine Learning, and the ability to lead large scale teams and programs through Agile delivery.  As a next-gen personalization expert, you must have a clear vision on how you’ll bring personalization to the next level in the age of AI, enabling true agentic and 1:1 personalized, omni-channel customer experiences.  As a leader, you must be comfortable defining success through building detailed program roadmaps and complex business cases that will serve as the plan to follow as you lead your team to success. 

You have mastered storytelling, including speaking to executive leaders and building impactful PowerPoint decks to highlight the impact of the work the team is delivering.  Each year, you will be responsible for delivering a roadmap of $5-10M of capital translating into business impact; retaining and saving our customers and selling our products through delivery of technology that transforms the business.

Responsibilities include...

Decisioning and Real Time Marketing Architecture & Technical Strategy

• Own the evolution of the Martech strategy and personalization of both customers and experiences across Verizon’s channels, invoking cutting edge AI and agentic solutions to enable best in class personalization.

• Own the evolution of the Pega Decisioning and Real Time Marketing platforms, designing architecture and decisioning strategy to build a flexible, scalable, future-proofed platform.

• Deep-dive into the technical depth of Marketing Technology to scale our tech stack to achieve agentic personalization goals and provide best-in-class industry expertise on both current and future technology stack.

• Lead day-to-day technical strategy discussions, navigating requirements with technical teams to ensure business need and strategy is met with a standard of execution excellence.

• Lead large-group working sessions focused on the execution of work, making decisive trade-offs based on both business impact and technical feasibility.

• Experienced in navigating the Adobe ecosystem and other MarTech tools to power next-gen personalization, with the strategic vision to synchronize decisioning logic across diverse platforms, from data warehouses to digital storefronts and retail systems.

Executive Narrative & Strategic Visualization

• Own the creation of high-impact executive narratives, translating complex technical roadmaps into visually compelling PowerPoint presentations that drive organization-wide alignment.

• Serve as a "storyteller of logic," taking hours of technical execution and distilling it into clear, strategic impact to inform senior and executive leadership.

• Bridge the communication gap between business strategists and technical delivery teams, ensuring every stakeholder understands the "why" and the "how" of our decisioning engine.

Agentic & AI/ML Integration 

• Demonstrate a clear understanding of and vision for agentic personalization in a Martech universe and how it can be built and scaled.

• Collaborate with Data Science and Engineering teams to build, design, and integrate AI and Machine Learning models into the real-time marketing and decisioning ecosystem.

• Clear understanding of how to best-leverage Pega’s Adaptive Modeling and Adobe’s AI functionality to drive meaningful outcomes. 

• Establish "best-in-class" standards for how business problems are translated into technical requirements, reducing "time-to-market" for new offers and features.

Data Analytics

• Define and track success metrics that matter: from conversion lift and retention saves to technical KPIs like offer eligibility accuracy and system latency.

• Define comprehensive measurement frameworks that link technical deployments to business value, translating strategic outcomes into data requirements and partnering with Data Science to build actionable reporting dashboards.

• Convert complex performance reports into executive-level analytics to track business outcomes and identify roadmap requirements for performance tuning.

Leadership 

• Lead large-scale technical delivery squads of 30–50 people through complex, iterative cycles, ensuring high-velocity execution and a standard of technical excellence.

• Manage and mentor an internal team of decisioning Product Owners, defining priorities and upskilling them in technical strategy while fostering a warm, driven, and high-performing team culture.

• Drive cross-functional alignment across VBG business and technical leadership, serving as a strategic proxy in leadership forums to synchronize technical roadmaps with the broader personalization vision.

Where You’ll Be Working...
In this hybrid role, you must reside within a commuting distance to one of the work locations listed on this position, and your work will include work from home and assigned office days set by your manager.

What We’re Looking For…
The ideal candidate is a technical strategist with a business brain. You are likely a MarTech professional who became obsessed with the nuances of 1:1 omni-channel personalization and the strategic detail needed to build a tech stack for purpose, or a technical analyst who found they had a gift for executive communication and high-stakes storytelling. You are confident, driven, and aspirational—someone who thrives in the ambiguity of technical delivery and enjoys the challenge of distilling the complex into the simple. You are a strategic thinker who understands that a world-class personalization engine is useless without a great business strategy to power it. As a leader, you have a proven track record of navigating large teams through high-pressure delivery cycles, fueled by an energetic drive to transform the business and lead your team to success.

You’ll need to have...

• Bachelor’s degree or four or more years of work experience.

• Six or more years of marketing technology and strategy experience, with a focus on MarTech, Adobe, and Pega

• Experience leading marketing technology teams where the focus is on both strategy and technology

• Experience building PowerPoint storytelling decks

• Experience delivering "exec-ready" presentations to senior leadership.

• Experience leading large-scale technical working sessions with both technical and business peers, and managing a large internal team.

Even better if you also have...

• Master’s degree or MBA in a technical or business-related field.

• Deep familiarity with Pega or similar decisioning engines.

• Deep familiarity with MarTech tools like the Adobe and Google suite.

• Eight or more years of total experience, specifically within the Telecommunications industry or MarTech field.

• Strong understanding of AI/ML frameworks and how they power personalization at scale.

• A detail-oriented mindset with a background in coding or data analytics (SQL, Python) that allows you to engage meaningfully with technical architects and data scientists.

• Proven experience in "Save" or "Retention" strategy and the logic behind automated offer decisioning and outbound marketing.

• Aspirational drive with a clear desire to grow and learn throughout your career.

• Two or more years in a leadership or managerial role leading 3+ direct reports.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The salary range for the location(s) listed on this job requisition based on a full-time schedule is: $126,000.00 - $242,000.00.