Retail Marketing Manager

A leading organisation is seeking a Retail Marketing Manager to join a leading organisation within the retail sector. Recruiting on behalf of our client, we are seeking a commercially minded marketing professional who thrives in a fast-paced environment and has a proven ability to execute impactful campaigns across multiple retail locations. This role offers the opportunity to combine strategic planning with hands-on execution while working closely with regional teams to maximise brand visibility and in-store performance.

Responsibilities:

• Plan and execute retail promotional campaigns, seasonal initiatives and customer activations.
• Manage in-store displays, point-of-sale materials, signage and the overall retail environment.
• Develop and implement local, regional and national promotional campaigns.
• Ensure consistent brand execution across franchise and retail store networks.
• Partner with branch and regional managers to successfully implement campaigns at store level.
• Monitor campaign compliance and ensure marketing initiatives are executed to the highest standard.
• Support customer loyalty programmes and retention initiatives.
• Coordinate the production, delivery, installation and setup of campaign materials.
• Analyse campaign performance, customer engagement and sales uplift to optimise future initiatives.
• Collaborate with brand, creative, digital and supplier marketing teams to deliver integrated marketing campaigns.

Requirements:

• Bachelor's degree or diploma in Marketing, Retail Management, Business Management or a related field.
• 8–10 years' experience in retail marketing, trade marketing or a similar environment.
• Proven experience planning and executing campaigns across multiple retail locations.
• Strong understanding of shopper behaviour and strategies that drive in-store engagement and sales conversion.
• Extensive experience managing point-of-sale materials, signage and in-store merchandising.
• Excellent organisational and project management skills with the ability to manage multiple campaigns simultaneously.
• Ability to perform under pressure while consistently delivering high-quality results.
• Strong stakeholder management skills with the ability to build relationships across regional teams, franchisees and business partners.
• Experience tracking campaign compliance and reporting on store-level execution.

EE Disclaimer:

All positions will be filled in accordance with the company's Employment Equity plan. We encourage people with disabilities to apply.

Application Unsuccessful Disclaimer:

If you do not receive feedback within two weeks of your application, please consider it unsuccessful. Keep an eye on our website and other career sites for future opportunities.

REF: TB01