Public Relations Associate Manager - Communications

Job Description/Responsibilities

This role will assist with promoting Sazerac’s global spirits portfolio, implementing campaigns to generate buzz and earned media coverage for various brands including: Fireball Cinnamon Whisky, BuzzBallz, SVEDKA Vodka, Buffalo Trace Bourbon, Wheatley Vodka, Parrot Bay Rum and many more. This role will support the public relations and earned media planning, development and execution in support of assigned categories. The position works cross-functionally with Brand Marketing, Sales, Trade marketing, Business Intelligence, DCOE, Operations, Finance, Compliance, agencies, trade partners and suppliers where applicable to achieve business objectives.  This role is a critical member of the team, helping to keep us organized and informed while also assisting with the execution of communications campaigns that ultimately drive earned media and raise the reputation of Sazerac and our brands globally.

 

What You’ll Do:

• Obsessively track current events and be deeply embedded into the cultural zeitgeist by keeping pace with the ever-changing news cycle and thinking outside the box to identify opportunities that insert our brands into relevant conversations  
• Work closely with team to meet established departmental business goals
• Develop and maintain relationships with appropriate press and industry contacts. 
• Conduct media outreach for brand homes within the Sazerac portfolio. Respond to media requests for interviews, products, photos, etc. in a timely matter (ideally 24 hours or less) to ensure potential opportunity is not lost. 
• Act as the on-site liaison for media visits, interviews and photo shoots, when appropriate.  
• Help plan, coordinate and staff special events
• Manage multiple assigned projects at once: prioritize workload, meet deadlines, and share progress updates
• Build and update media lists and identify appropriate new targets
• Write, edit and proofread communications materials such as pitches and press releases, that will inspire media coverage
• Coordinate activities with the larger PR team & work cross-functionally with marketing, brand and social media counterparts to activate and execute
• Monitor for brand news and oversee and manage monthly PR reporting for team
• Conduct research to support media outreach and campaigns
• Participate in and actively contribute to creative brainstorms and meetings to help develop news-generating ideas
• Administrative / general office duties including: arrange team meetings, develop agendas/recaps, coordinate schedules, etc.

Qualifications/Requirements

Required:

• Bachelor's degree
• 3 years relevant experience
• Demonstrate the ability to work as a team as well as self-directed
• Ability to quickly learn new systems/processes
• Working knowledge of Office products (word, excel and outlook)
• Proficient with PR tools such as: Muckrack, Meltwater, etc
• Self-motivated, innovative and solution-oriented mindset
• Ability to support and manage multiple projects at one time with excellence
• Ability to work cross functionally with brand management, legal, creative and operations teams

Preferred:

• Ability to handle multiple tasks at one time
• Experience with data warehousing and data lake methodology
• Proficient with graphic arts computers and software
• Willingness to travel
• Experience in alcohol beverage industry or cpg overall
• Public relations agency experience

Culture and Benefits:

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

 

The annual salary range for this role is $68,000 - $101,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

 

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

 

What’s Next:

After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.

 

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