Lead, Remarketing & Digital

**Please note this is a hybrid role out of Markham** 

SCOPE OF POSITION:  

The Lead, Remarketing and Digital is responsible for overseeing remarketing operations to maximize asset returns, manage vendor performance, and ensure efficient inventory flow across the portfolio. The role provides hands-on leadership of pricing, auction, and digital remarketing activities while supporting the development of internal capability within the team. The position plays a critical role in driving financial performance, managing risk across a large asset base, and ensuring a stable, scalable, and well-governed remarketing operation. Success is measured by portfolio performance, vendor effectiveness, pricing accuracy, and the ability to maintain operational stability while building internal expertise.  

PRINCIPAL FUNCTIONAL RESPONSIBILITIES 

• Provide oversight and direction on daily pricing, inventory management, and auction execution to ensure vehicles are appropriately positioned and optimized for return.  

• Manage vendor relationships, including Openlane and other remarketing partners, through KPI tracking, performance reviews, and issue resolution.  

• Leverage market intelligence sources (e.g., Canadian Black Book) to validate pricing strategies and inform decision-making.  

• Ensure accuracy and effectiveness of data feeds, digital platforms, and D2C remarketing channels.  

• Provide coaching, guidance, and support to remarketing specialists to build internal capability and reduce operational risk.  

• Establish consistent reporting, controls, and processes to support a scalable and well-governed remarketing function.  

• Monitor inventory performance and market conditions to proactively adjust strategy and reduce loss severity.  

POSITION PROFILE AND QUALIFICATIONS 

• Minimum College Diploma required; University degree in Business or a related field preferred.  

• 5+ years of experience in automotive remarketing, auction operations, or related areas.  

• Strong understanding of vehicle lifecycle management, pricing strategy, and auction market dynamics.  

• Experience working with remarketing platforms (e.g., Openlane) and pricing tools considered an asset.  

• Advanced proficiency in Microsoft Excel and PowerPoint.  

• Strong analytical skills and ability to translate data into actionable business insights.  

• Strong vendor management and stakeholder engagement skills.  

• Ability to operate independently with sound judgment in a fast-paced environment.  

RELATIONSHIP RESPONSIBILITIES 

• Collaborates with brand teams to provide market insights and support program alignment.  

• Works closely with field operations to provide dealer-level insights and support execution.  

• Partners with Risk, Accounting, and Corporate Planning for forecasting, budgeting, and performance management.  

• Maintains strong relationships with external vendors, auction partners, and market intelligence providers.  

• Supports internal team development by mentoring and guiding remarketing specialists.  

ENVIRONMENTAL FACTORS 

Working Conditions 

Normal 

Physical Effort 

Mental Stress 

Normal