Sr. Product Marketing Manager, Advanced Hosting

Who We Are

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

We are looking for a Senior Product Marketing Manager, Advanced Hosting to lead the positioning, go-to-market strategy, and growth of advanced hosting solutions at Bluehost.

This role will focus on higher-value hosting products (e.g., VPS, Dedicated, Cloud, and performance-focused solutions), targeting more sophisticated customers including developers, agencies, and growing SMBs.

You will sit at the intersection of Product, Sales, and Growth Marketing, translating technical capabilities into compelling value propositions that drive adoption, upgrades, and revenue.

What you’ll do & how you’ll make your mark.

Product Positioning & Messaging

• Define and evolve positioning for advanced hosting products (VPS, Dedicated, Cloud)
• Translate technical features (performance, scalability, security) into clear customer value
• Develop differentiated messaging against key competitors

Go-To-Market Strategy

• Lead end-to-end GTM for new product launches, enhancements, and pricing/packaging changes
• Define target segments (developers, agencies, SMBs scaling online) and use cases
• Partner with Growth and Demand Gen teams to bring campaigns to life

Revenue Growth & Expansion

• Drive upgrade and expansion strategy from shared hosting to advanced solutions
• Optimize conversion across the funnel (site, landing pages, in-product upsell)
• Partner with Sales to support high-value deals and improve win rates

Content & Enablement

• Develop high-impact content (landing pages, product pages, comparison pages, sales decks)
• Equip Sales and Support teams with clear messaging and objection handling
• Create competitive battlecards and product narratives

Customer & Market Insights

• Conduct market, customer, and competitive research to inform strategy
• Gather insights from usage data, customer feedback, and win/loss analysis
• Influence product roadmap based on market needs

Cross-Functional Leadership

• Partner closely with Product, Engineering, Sales, and Customer Success
• Align pricing, packaging, and promotional strategy across teams
• Act as the voice of the customer within the organization

Who you are & what you’ll need to succeed.

• 6–10+ years in product marketing, growth marketing, or related roles
• Experience with SaaS, hosting, cloud, or technical products
• Strong ability to translate technical concepts into customer-friendly messaging
• Experience driving product adoption, upgrades, or revenue growth
• Analytical mindset with experience using data to inform decisions
• Strong cross-functional collaboration and stakeholder management skills

Preferred Qualifications:

• Experience marketing VPS, cloud infrastructure, or developer-focused products
• Familiarity with hosting competitors and ecosystem (e.g., cloud providers, CMS platforms)
• Exposure to pricing and packaging strategy

What Success Looks Like:

• Increased adoption of advanced hosting products
• Improved conversion from shared hosting → higher-value plans
• Clear, differentiated positioning in a competitive hosting market
• Strong alignment between Product, Marketing, and Sales

Why you’ll love us. 

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally.

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

#LI-SM1 #LI-Remote #Bluehost  

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.