- Location
- New York
- Department
- Client Services
- Seniority
- Director
- Source
- Greenhouse
Description
The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with over 3,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.
Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.
The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.
What we do:
The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.
So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!
What you'll do:
- Serve as the technical and strategic lead for a strategic, top-tier retail client and associated CPG advertisers working with the retailer, helping them architect high-impact programmatic strategies that align with both brand and business objectives.
- Design and implement long-term platform adoption roadmaps, tying together identity solutions, data partnerships, measurement frameworks, and retail media activations across global markets.
- Lead strategic planning and technical solutioning for complex use cases involving custom audiences (e.g., UPC, SKU-level), data clean rooms, advanced measurement (e.g., incrementality, sales lift), and omnichannel execution.
- Partner with internal product, data, and engineering teams to shape feature development and integrations that address retail-specific challenges, such as closed-loop measurement, retailer co-op compliance, geo-fenced attribution, and cross-retailer optimization.
- Analyze campaign performance using SQL, Python, Looker, or other BI tools, and use that data to drive insight-driven business reviews, optimization frameworks, and experimentation plans.
- Develop tailored strategies for media mix modeling (MMM) alignment, first-party data onboarding, and retail media integrations that support both upper- and lower-funnel goals.
- Act as a technical translator between business and product teams—communicating platform capabilities and limitations in context of the client’s martech stack and organizational priorities.
- Establish yourself as a thought partner and trusted advisor to VP and C-suite level stakeholders across client and agency organizations.
- Lead knowledge-sharing initiatives internally and externally, including building vertical-specific playbooks, technical documentation, and omnichannel activation guides for CPG use cases.
- Coach and mentor junior team members in advanced platform capabilities, measurement theory, and client storytelling.
- Extract and synthesize actionable insights from advertiser data using advanced analytics, then translate those findings into tailored, brand-specific narratives and strategic recommendations that drive growth and platform adoption on The Trade Desk.
Who you are:
- 7+ years of ad-tech or mar-tech experience, including DSPs, DMPs, CDPs, or measurement/identity platforms, with 4+ years supporting CPG advertisers or their agencies in a strategic or solutions-focused role.
- Deep expertise in CPG marketing challenges — from fragmented retailer data to SKU-level targeting, seasonal demand patterns, and shopper marketing ROI.
- Hands-on technical experience with campaign optimization, data ingestion workflows, and data transformation using SQL, Python, or APIs.
- Understanding of clean room technologies (e.g., Snowflake, LiveRamp Safe Haven, Amazon Marketing Cloud)and their application in CPG use cases.
- Demonstrated experience aligning MMM, MTA, lift studies, and platform-based measurement into a unified performance narrative.
- Fluency in identity resolution strategies (e.g., UID2, hashed PII, retailer IDs) and how they influence CPG personalization and targeting at scale.
- Experience advising on data governance, privacy regulations, and how these intersect with global CPG campaigns and audience strategies.
- Proven ability to influence product roadmaps and prioritize technical solutions that scale across large, matrixed organizations.
- Exceptional communication skills and executive presence; able to translate technical concepts to senior stakeholders across marketing, IT, data science, and procurement.
- High intellectual curiosity and an eagerness to solve ambiguous, system-level challenges with cross-functional partners.
- Proficiency in SQL and advanced Excel, with a proven ability to analyze large, complex data sets and extract meaningful insights. Skilled in building scalable, automated dashboards and reporting frameworks that translate raw data into strategic intelligence and inform product innovation.
Preferred Qualifications:
- Experience integrating with or building retail media and shopper data partnerships (e.g., Kroger Precision Marketing, Roundel, Walmart Connect).
- Previous roles in technical consulting, solutions architecture, or platform strategy at a DSP, CDP, cloud provider, or enterprise analytics company.
- Published thought leadership or speaking engagements within the retail or CPG marketing, adtech, or analytics space.
The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
#LI-JT1
In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.
The Trade Desk also offers a competitive benefits package. Click here to learn more.
Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave
As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.
Please reach out to us at accommodations@thetradedesk.com to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.
When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.