Lettings Manager (Residential Lettings)

Salary: £35,000 – £40,000 (depending on experience)

The Role

As Lettings Manager, you will be responsible for the growth, profitability and performance of the lettings department. The role combines leadership, business development and client relationship management, with a strong focus on winning new landlords, increasing market share and delivering exceptional service to both landlords and tenants.

A significant proportion of the role is dedicated to generating new business – proactively prospecting, attending market appraisals, converting valuations into instructions and developing long-term relationships with landlords and investors.

Key Responsibilities

Business Development & New Business Generation

• Take ownership of growing the managed and let-only portfolio by actively generating new landlord opportunities.
• Develop and implement proactive prospecting strategies to identify potential landlords, investors and portfolio clients.
• Generate new business through:
  • Landlord prospecting and canvassing
  • Database management and client reactivation
  • Networking with local businesses, developers and investors
  • Referrals from existing clients and professional contacts
  • Marketing campaigns and social media engagement
  • Identifying opportunities from sales clients, probate, auction properties and investment purchases
• Attend market appraisals and provide professional, knowledgeable advice to prospective landlords.
• Deliver compelling presentations that demonstrate the value of the business's service, expertise and local knowledge.
• Convert valuation opportunities into new instructions, achieving agreed conversion targets.
• Build long-term relationships with landlords, ensuring high retention levels and identifying opportunities for additional services.
• Maintain regular contact with landlords whose properties are coming to the market, ensuring the business remains their preferred agent.
• Identify opportunities to increase income through additional services, including rent guarantee, property management, tenancy renewals and other value-added services.
• Monitor competitor activity and local market trends to keep the business competitive and continue growing market share.

Financial Performance & KPI Management

• Meet agreed financial targets for income, profitability and portfolio growth.
• Prepare, monitor and respond to departmental Key Performance Indicators (KPIs), including:
  • New landlord enquiries
  • Market appraisals booked
  • Appraisals attended
  • Instruction conversion rates
  • New managements secured
  • Portfolio growth
  • Landlord retention
  • Fee income
• Work closely with the Directors to deliver annual revenue and gross profit targets.
• Understand and control departmental costs whilst maximising profitability.