UX Designer

Job Description:

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.

Rakuten Viki is a global entertainment streaming platform that specializes in Asian content. Our platform enables millions of viewers to discover and enjoy primetime shows and movies, subtitled in over 150 languages. Headquartered in San Mateo, California, we also have offices in Singapore, Seoul, and Shanghai, ensuring a strong global presence and a deep connection to the heart of Asian entertainment.

Our platform is home to a large and loyal community of fans who share a passion for Asian culture and entertainment. Join us in our mission to bridge cultures and connect the world to Asian entertainment. At Rakuten Viki, we offer a chance to be part of a global community that celebrates culture, creativity, and connection.

We’re looking for a UX Designer to join our ever expanding UX & Design team. This is a full-time position based in Singapore and reports to the UX & Design, Manager. You’ll be designing products that our users love to use not only because of the content we provide, but also because of how our products work and fit into their lives. Areas you might be working on include onboarding, content discovery or monetization.

Key Responsibilities

• Partner with product management and data in defining and executing our product strategy and roadmap.
• Key member of the UX design team working closely with UX Manager, providing program visibility and support across the design team.
• Mapping out user journeys and the respective user flows across different program and projects.
• Storytelling chops, bringing these user stories and insights to life 
• Presenting insights and co-create solutions.
• Driven by data and research, designing and analyzing workflows to support key business objectives.
• Conduct both qualitative and quantitative research.
• Creating design prototypes, micro-interactions and transitions.
• Conducting usability tests as needed.

Required Qualifications

• 4+ years of experience as a professional UX Designer.
• Degree in Interaction Design, Product Design or a related field.
• Experience designing UX solutions and Design systems for App (IOS/Android), Tablet and Web.
• Excellent oral and written communication skills.
• Attention to detail and organization skills.

Preferred Qualifications

• Design experience with consumer products.
• Experience working with AI tools e.g. vibe coding, Figma AI, Claude Skills and design systems.
• Ability to interact with both technical and nontechnical colleagues with strong opinions loosely held.
• Experience working in start-up and/or media company environments.

Rakuten is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. Women, minorities, individuals with disabilities and protected veterans are encouraged.  

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team