Assistant Manager - Undergraduate Recruitment & Admissions Office

Department: Undergraduate Recruitment and Admissions Office

Job Posting Details

 

The Office of Undergraduate Recruitment and Admissions is seeking a highly motivated and experienced marketing professional to join the team as Assistant Manager, Undergraduate Recruitment and Outreach.

 

The appointee will play a key role in enhancing HKUST's visibility and reputation among prospective students, parents, schools, and stakeholders in Chinese Mainland and selected international markets. The successful candidate will develop and implement strategic marketing initiatives, manage outreach activities, and cultivate partnerships that support the University's undergraduate student recruitment objectives. This role will require occasional work outside regular office hours and may involve travel to Chinese Mainland and overseas.

 

The appointee is also expected to perform the following duties:

 

• Develop and execute integrated marketing and communications strategies to enhance the University's visibility and reputation among prospective students, parents, schools, and key stakeholders in Chinese Mainland and other target markets.
• Plan, coordinate, and implement recruitment campaigns across digital and traditional channels. Monitor, evaluate, and analyze campaign performance to derive insights and optimize future marketing initiatives.
• Manage and develop content for digital and social media platforms, including WeChat, Weibo, Xiaohongshu, Douyin, Instagram, Facebook, LinkedIn, and other platforms relevant to target audiences.
• Establish and maintain strategic relationships with media organizations, secondary schools, educational institutions, counselors, and strategic partners to support student recruitment and brand-building efforts.
• Plan and execute recruitment events, information sessions, school visits, exhibitions, webinars, and other outreach activities in Hong Kong, Chinese Mainland, and overseas.
• Coordinate media engagement activities, including media interviews, press opportunities, and publicity initiatives to enhance the University's profile.
• Develop marketing collateral and promotional materials, including digital content, publications, videos, presentations, and recruitment resources.
• Manage content updates for admissions and recruitment websites and monitor website traffic and performance metrics. Knowledge of Google Analytics or similar tools is preferred.
• Liaise with internal and external stakeholders, including academic departments, student ambassadors, schools, agencies, and service providers, to support recruitment and outreach initiatives.
• Assist in admissions projects and other duties as assigned by the University.

 

Requirements

Applicants should possess a bachelor's degree with at least 5 years of post-qualification work experience, preferably in marketing, communications, public relations, student recruitment, higher education, or related fields. Experience in Chinese Mainland marketing, media relations, event management, or education marketing would be an advantage.

 

The successful candidate should be a strong team player with excellent interpersonal, communication, and project management skills. He/She should have an excellent command of written and spoken English and Chinese (including Putonghua), be proactive, self-motivated, detail-oriented, and capable of managing multiple projects simultaneously. The ability to build relationships with diverse stakeholders, including schools, media partners, prospective students, parents, and internal colleagues, is essential.

 

Experience in higher education student recruitment and familiarity with the Chinese Mainland education landscape will be highly desirable. (Duration: 2 years, renewable)

 

Starting salary will be commensurate with qualifications and experience.  Fringe benefits including annual leave, medical and dental benefits will be provided.  A gratuity will be payable upon successful completion of contract.

 

Please apply on or before: 10 November 2026.

(Information provided by applicants will be used for recruitment and other employment-related purposes.  Applicants should read the Personal Information Collection Statement before submission of application.)

HKUST is an equal opportunities employer and is committed to our core values of inclusiveness, diversity, and respect.