Your Creativity. A National Stage. Your Personal Brand.

Bath Concepts is building an AI-first advertising operation from the ground up. We want an entrepreneurial AI creator who experiments with emerging technology, develops bold concepts, and personally turns those ideas into finished advertisements with the potential to reach homeowners nationwide.

This is an opportunity to build your professional reputation while creating advertising for a national company. With prior written approval, you may showcase selected Bath Concept work in your personal portfolio and social media.

This is an AI-first creation role—not a traditional filming or footage-editing position. If your primary skill is shooting video and editing recorded footage, this is not the right position.

What You Will Do

• Create finished ads. Personally deliver 4–6 approved, AI-generated video advertisements each week, with paid social lead generation the immediate priority. Adapt winning concepts for organic social, YouTube, CTV, and other channels as appropriate.
• Own the creative idea. Independently develop attention-grabbing hooks, original concepts, scripts, approved offers, visuals, AI-generated avatars, spokespersons, and calls to action; produce the finished creative yourself.
• Create AI spokesperson content. Use authorized recordings, likenesses, and voices to produce realistic new scripts, dialogue, scenes, and backgrounds without repeatedly filming the spokesperson.
• Find and improve winning ideas. Proactively monitor competitor ads, identify effective concepts and develop original BCI executions. Generate and test variations of successful ads.
• Use performance data. Partner with paid media buyers to interpret qualified leads, cost per lead (CPL), dealer cost of marketing (COM), and conversion results; use findings to improve creative.
• Build the AI workflow. Research, test, compare, and recommend generative video and ad-intelligence tools based on output quality, speed, scalability, cost, and measurable value. Establish repeatable production processes.
• Share expertise. Help existing creative staff develop AI production skills through hands-on coaching and workflow support; this is not a supervisory position.

 

What You Bring

• A real AI portfolio—required. Show finished, AI-generated video advertisements and identify the tools used. Traditional filmed-and-edited videos do not satisfy this requirement. A strong portfolio matters more than years of experience or formal education.
• AI spokesperson expertise—required. Demonstrate realistic, authorized digital likeness and voice-based advertising using new scripts and scenes.
• Creative instinct. Show original thinking, persuasive storytelling, and the ability to turn a concept into a compelling finished ad independently.
• Performance mindset. Understand that effective advertising produces qualified leads and sales—not just views. Direct-response experience is valuable; home improvement or home services experience adds value but is not required.
• Curiosity and execution. Comfortably evaluate new AI tools, learn quickly, work independently, and consistently deliver approved work.

Self-taught AI creators, independent creators, and aspiring social media influencers are encouraged to apply. Everyone is held to the same portfolio and production standards.

What Success Looks Like

• Output. 4–6 approved AI-generated video ads each week, with no arbitrary per-ad turnaround requirement.
• Results. Stronger qualified lead generation and improving CPL and dealer COM through creative testing with paid media buyers.
• Scale. A repeatable AI-first production process that increases creative variety and output without proportional increases in cost or staffing.

Creative Freedom, Approval & Ownership

Bring bold, unconventional ideas. Marketing leadership will approve all advertisements before launch initially to ensure brand accuracy and advertising compliance; greater autonomy will follow demonstrated judgment and results.
Bath Concept owns the advertising, scripts, AI assets, and workflows developed for the company. Outside creative projects are permitted outside work hours subject to confidentiality, company-resource, and conflict-of-interest rules. Showcasing Bath Concepts work requires prior written approval.