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Shopper Activation & eComm Category Development Manager (12-month FTC)

Mdlz

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Location
Plant & Business Office - Coolock, Dublin, Ireland
Type
Full-time
Department
IT
Seniority
Manager
Source
Workday

Description

Job Description

Are You Ready to Make It Happen at Mondelēz International?


Join our Mission to Lead the Future of Snacking. Make It With Pride.


This role is to design and execute winning Retail Media Shopper Marketing campaigns and to lead eCommerce Category Development overall.

 

  • This role is to ensure that our campaigns and initiatives are activated across the customer base, focussing on Retail Media solutions. You explain the activation vision, provide support materials, and develop the winning activations with our retailer partners.
  • You drive the Digital Picture of Success for key customers using the MDLZ framework to grow our categories online.

 

How you will contribute:

You will:

 

Shopper Marketing Manager

  • Engage brand & category teams on appropriate channel requirements and relevant timelines
  • Understand and develop with marketing the most appropriate campaign plans by category and retailer
  • Understand the key drivers of purchase and be responsible for the development of account/channel specific activation plans
  • Track, post-evaluate and report activity versus plan of all activity in customers and recommend improvements and key insights for future strategy development

 

eCommerce Category Development Manager

  • Drive the Digital Picture of Success for our key customers using the MDLZ framework to ensure best in class visibility, availability, and activations online.  You will work across Omni-channel retailers, Quick Commerce, Pureplay retailers, and Wholesale customers.
  • Develop our understanding of areas of opportunity online and what great looks like, and track our performance
  • Be seen as the eComm expert internally and create compelling, actionable & measurable eComm plans to grow our categories online and our share within them
    • Create strong networks to engage with eComm expertise within MDLZ regionally and translate this to our market
    • Build trust, credibility and thought leadership with our Customers and represent eComm internally to influence our Marketing, Activation, & Sales strategies

 


What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

  • Proven track record of building relationships with customers and turning data into Insights for Action
  • Having a future-focused mindset, demonstrating curiosity about industry trends, digital solutions and innovation for consumers and translating opportunities into business plans
  • Experience in utilizing market research data
  • Strong analytical skills and attention to detail
  • Delivering strategic plans, measuring and monitoring results, and making recommendations to achieve growth targets
  • Influence stakeholders and interacting effectively with others, with the courage and resilience to hold an alternative point of view
  • Retail media experience is desirable
  • Project management in a supply chain or commercial context
  • Organizing and prioritizing
  • Problem solving
  • Teamwork
  • Communication and presentation skills

The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz  Europe GmbH, Switzerland.

No Relocation support available

Business Unit Summary

Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We are leading the future of snacking with mouth-watering iconic brands such as Oreo, belVita, LU and Ritz biscuits; Cadbury Dairy Milk, Green & Blacks, Milka and Toblerone chocolate; Philadelphia and Dairylea cheese; and Maynards Bassetts, Trebor and Trident gums. Our more than 80,000 colleagues around the world are key to the success of our business. Great people and great brands. That’s who we are. Join us on our journey to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Category Planning & Activation

Sales

Skills

Project Management

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