- Location
- Los Angeles, California, United States · published · Dallas, Texas, United States · Philadelphia, Pennsylvania, United States
- Department
- Marketing
- Seniority
- Manager
- Source
- Workable
Description
About Goliath
At Goliath, we create larger-than-life moments that bring families, friends, and fans together. From chart-topping games to trend-setting collectibles, we're a global, family-owned company powered by Dutch ingenuity, entrepreneurial spirit, and a belief that play should never be small.
Headquartered in the Netherlands with teams across North America and around the world, Goliath is home to beloved brands that spark laughter, fuel imagination, and create cultural moments. We move fast, think boldly, and aren't afraid to take big swings. If you're looking for a place where great ideas can become the next big thing, welcome to Goliath.
Build Big Relationships. Create Bigger Influence.
Goliath is looking for an Influencer Marketing Manager to lead creator partnerships across our entire portfolio of toys, games, collectibles, and entertainment brands.
This role will own relationships with top-tier creators, talent managers, agencies, and influencer platforms while developing scalable influencer programs that drive awareness, engagement, and conversion.
No toy experience is required. Relationship-building expertise is.
What You Will Do
Creator Partnership Strategy
• Develop and execute influencer marketing programs across Goliath’s North American portfolio.
• Identify, recruit, negotiate, and manage relationships with creators ranging from emerging voices to marquee talent.
• Build long-term ambassador and partnership programs that extend beyond one-off campaigns.
• Collaborate with Brand, PR, Retail, and Social teams to integrate influencer programs into broader marketing initiatives.
Talent & Agency Relations
• Serve as the primary point of contact for talent agents, managers, and creator representation firms.
• Maintain and expand a robust network of creator, agency, and platform partners.
• Negotiate contracts, deliverables, usage rights, exclusivity terms, and campaign pricing.
• Evaluate and onboard strategic influencer marketing vendors and scaling partners.
Campaign Management
• Manage end-to-end campaign execution across multiple brands.
• Oversee briefing, content approvals, timelines, reporting, and legal compliance.
• Ensure campaigns are delivered on time, on budget, and to performance expectations.
Performance & Reporting
• Develop monthly influencer performance dashboards for executive leadership.
• Track KPIs including Reach, Impressions, Engagement, Video Views, Earned Media Value, Clicks, Conversions, and ROI.
• Deliver actionable insights and optimization recommendations.
• Benchmark performance across brands, partners, and creator tier