Senior Content & Art Direction Specialist

The Senior Content & Art Direction Specialist will join the Content & Advertising Production team, contributing to the creative development and hands-on art direction of fashion content across multiple brand touchpoints.

The role will translate brand positioning, creative guidelines and marketing priorities into compelling visual concepts and high-quality content executions across advertising campaigns, lookbooks, e-commerce, video, social media and digital platforms.

Combining strong fashion sensibility with a solid understanding of visual storytelling and commercial objectives, the position will play an active role throughout the creative process, from concept development and moodboards to hands-on art direction during production and final asset review.

The role will ensure a cohesive creative vision across different formats and channels, adapting visual narratives to specific communication and product needs while maintaining brand consistency and quality standards.

CORE JOB RESPONSIBILITIES

The primary responsibilities will be:

Creative Concept & Visual Development

• Develop creative concepts, moodboards and visual references aligned with brand identity, marketing priorities and seasonal product stories
• Define and translate creative directions into actionable visual guidelines, covering styling, lighting, composition, casting, talent direction and overall look & feel across photography and video
• Develop visual approaches suitable for campaigns, lookbooks, e-commerce PDP imagery, landing pages and digital content
• Balance fashion-led storytelling with commercial objectives and effective product representation
• Ensure consistency and coherence across creative executions and brand touchpoints

Art Direction & On-Set Execution

• Provide hands-on art direction across fashion campaigns, lookbooks, e-commerce, photography and video productions, guiding photographers, directors, stylists, talent and creative teams
• Translate approved creative concepts into strong content executions, making informed decisions on styling, lighting, framing, composition and posing
• Work closely with photographers, video and studio teams to ensure the intended visual direction is effectively achieved
• Adapt creative approaches to different shooting formats while maintaining brand consistency and product relevance
• Review and select content, providing clear creative feedback to ensure high-quality final outputs

E-commerce Visual Development & Quality Improvement

• Contribute to the continuous evolution of e-commerce photography standards, including on-model, still-life and product-focused imagery
• Provide ongoing creative supervision of PDP imagery, ensuring consistency, product clarity and commercial effectiveness
• Research and benchmark fashion e-commerce photography, identifying opportunities to improve lighting, angles, posing, styling and composition
• Collaborate with e-commerce, Studio and Production teams to develop and refine visual guidelines and shooting standards
• Support the translation of fashion-led creative directions into commercially effective product imagery

Content Integration & Cross-Channel Alignment

• Translate marketing priorities and product stories into cohesive visual content across campaigns, e-commerce, retail and digital touchpoints
• Contribute to content planning by identifying creative requirements and opportunities for integrated content development
• Collaborate with Marketing, E-commerce, Retail and Social Media teams to ensure visual consistency and alignment with channel-specific needs
• Support the adaptation of creative assets across different formats and platforms

Creative Collaboration & Production Coordination

• Collaborate with internal Studio, Production, Digital and Video teams to ensure effective creative execution
• Brief and guide external photographers, stylists, hair and make-up artists and other creative contributors
• Communicate visual directions clearly through moodboards, references and actionable creative feedback
• Work within production timelines and operational requirements while maintaining high creative standards