Digital Marketing Analyst

We are looking for a Marketing Analyst who’ll research and identify ways to build our brand and acquire new clients.Marketing Analyst responsibilities include tracking advertising costs, researching consumer behaviour and exploring market trends and opportunities. To be successful in this role, you should have experience with PPC campaigns and be comfortable with processing and analyzing marketing data.You will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.ResponsibilitiesAnalyze sales funnels and customer intentMeasure ROI of online and offline advertising campaignsReport on marketing KPIs like leads, conversion rates, website traffic and social media engagementTrack email campaign metrics (delivery, open, click-through rates)Monitor budget distribution and performance of paid ad campaignsConduct competitive research and analyze benchmarking dataRecommend website and campaign optimizationsResearch and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)Work closely with sales and marketing teams to identify opportunities for new client acquisitionRequirementsWork experience as a Marketing Analyst or similar roleExpertise in Google AnalyticsIn-depth understanding of SEM campaign strategies and SEO practicesExperience with PPC campaignsGood knowledge of MS ExcelAnalytical abilitiesBSc in Marketing or relevant field