Director of Product and Marketing

Director of Product & Marketing 

FLSA designation (US only; exempt or non-exempt): Exempt 

Position Summary 

The Director of Product & Marketing leads the product management and marketing functions across two product lines. This role owns product strategy and roadmap, marketing strategy (including demand gen and product marketing), and go-to-market execution, ensuring close alignment between what the company builds and how it is positioned and sold in the market. This role is a part of the Executive team reporting to the President. 

Job Responsibilities:  

• Set product and marketing strategy across both product lines aligned to company growth goals 

• Own product vision and roadmap, informed by customer input, market analysis, competitive intelligence, and data, in close partnership with Engineering 

• Lead go-to-market planning and execution for new product launches and major feature releases 

• Oversee product marketing to ensure positioning, messaging, and enablement materials effectively translate product capabilities for Sales and customer-facing teams 

• Build, lead, and develop the Product Management and Marketing teams, including hiring, coaching, and performance management 

• Own the annual and quarterly planning process for both functions, including budget and resourcing decisions 

• Define and track product and marketing KPIs (adoption, retention, pipeline contribution, CAC, campaign performance) 

• Partner with Sales, Customer Success, and Engineering leadership to ensure product and marketing plans support broader business objectives 

• Present roadmap, launch plans, and performance results to executive leadership 

Competencies: Key competencies for this role include: 

• Strategic thinking/visioning 

• Ability to develop people 

• Analytical skills 

• Communication 

• Proactivity 

• Organization and planning 

Qualifications [Minimum required Education and Experience]  

• 8+ years of experience in product management and/or marketing leadership in SaaS or software organization, with at least 3–5 years managing both functions or working in a closely integrated capacity. 

• Proven knowledge of Digital Marketing industry with either direct industry experience or demonstrated end user knowledge. 

• Proven experience owning strategy and execution for multiple product lines simultaneously 

• Track record of building and leading high-performing, cross-functional teams 

• Strong grasp of product marketing fundamentals (positioning, messaging, launch planning) even if not the primary discipline 

• Experience operating in a company of similar size/stage – comfortable with limited resources, high ownership, and a mix of strategic and hands-on work 

• Excellent communication skills, with experience presenting to executive leadership 

• Bachelor's degree required; MBA preferred