Social Media Strategist & Content Creator

Description

Social Media Strategist & Content Creator

Location: Little Rock, AR Job Type: Full-Time

Position Summary

We are seeking a creative, strategic, and results-driven Social Media Strategist & Content Creator to lead the planning, creation, and execution of engaging content across our digital platforms. This role drives brand awareness, strengthens community engagement, supports marketing initiatives, and fosters meaningful audience interaction through compelling storytelling and data-informed strategy.

The ideal candidate is both a creative content producer and a strategic marketer who thrives in a fast-paced environment, stays ahead of digital trends, and uses analytics to continuously improve performance.

Essential Responsibilities

Content Strategy & Creation

• Develop, create, and publish engaging content across social media platforms, including Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and emerging channels.
• Capture and produce high-quality photo and video content featuring staff, providers, patients (when appropriate), and community events.
• Write compelling captions and copy that reflect the organization's voice and messaging.
• Maintain a consistent brand identity, tone, and visual style across all digital platforms.
• Collaborate with the marketing team to align content with organizational goals, campaigns, and key initiatives.
• Create content that feels distinct, on-brand, and culturally relevant — not generic.
• A content engine that runs smoothly, with a healthy pipeline of ideas and assets.
• Use knowledge of social media algorithms and performance signals to optimize content strategy, posting cadence, and audience growth.

Community Management

• Monitor social media channels daily and respond to comments, messages, reviews, and mentions in a timely and professional manner.
• Foster meaningful engagement and build relationships with patients, community members, and industry partners.
• Identify opportunities to grow audiences and strengthen online community engagement.

Campaign Management & Analytics

• Plan, execute, and manage social media campaigns that support marketing, recruitment, community outreach, and organizational initiatives.
• Track, analyze, and report on campaign performance using platform insights and analytics tools.
• Evaluate key performance metrics and make data-driven recommendations to improve reach, engagement, and conversions.
• Stay informed on emerging trends, platform updates, and best practices to keep the organization's social presence current and competitive.

Collaboration & Brand Management

• Partner with marketing, public relations, leadership, and other departments to ensure consistent messaging across all communication channels.
• Coordinate with vendors, influencers, community partners, and external agencies as needed.
• Ensure all content complies with organizational branding standards, privacy requirements, and applicable regulations.
• Assist in developing and implementing social media crisis communication strategies, and respond appropriately to reputation management issues.

Core Competencies

• Strong creative storytelling, writing, editing, and visual communication skills.
• Deep understanding of social media algorithms and the factors that influence content reach, engagement, and distribution.
• Exceptional organizational and project management abilities with attention to detail.
• Ability to prioritize multiple projects and consistently meet deadlines.
• Strong interpersonal skills with the ability to collaborate across departments.
• Self-motivated, proactive, and comfortable working independently.
• Adaptable in a fast-paced environment with shifting priorities.
• Committed to continuous learning and staying current with social media trends, tools, and emerging technologies.
• Professional in handling confidential information and representing the organization online.

General Responsibilities

• Participate in ongoing professional development and training.
• Support broader marketing and communications initiatives as assigned.
• Maintain compliance with organizational policies, procedures, and applicable regulatory standards.
• Demonstrate dependable attendance, accountability, and professionalism.
• Report equipment or technology issues affecting content production or workflow.
• Provide exceptional service when interacting with patients, employees, vendors, and community partners.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business, or a related field.
• Two to four+ years of professional experience in social media management, content creation, digital marketing, or a related role.
• A portfolio or examples of social content you've created and grown (please include links/handles).
• Consistent, measurable growth in engagement, followers, and reach across core platforms.
• Experience creating photo, video, and graphic content for multiple social media platforms.
• Proficiency with Adobe Creative Cloud (Photoshop, Premiere Pro, Illustrator, or similar creative tools).
• Experience with social media management and analytics platforms such as Meta Business Suite, Hootsuite, Sprout Social, or similar tools.
• Working knowledge of Google Analytics and social media performance reporting.
• Excellent written, verbal, and interpersonal communication skills.

Preferred

• Experience in healthcare, medical, or other regulated industries.
• Experience producing short-form video content for Instagram Reels, TikTok, and YouTube Shorts.
• Familiarity with paid social media advertising and campaign optimization.
• Certifications such as Meta Certified Digital Marketing Associate (formerly Facebook Blueprint), Google Analytics Certification, or HubSpot Content Marketing Certification.
• Familiarity with AI-powered content tools, such as generative AI platforms for copywriting, image, and video creation (e.g., ChatGPT, Claude, Midjourney, Canva AI, Adobe Firefly).
• Experience using AI to support social media strategy and analytics, including trend forecasting, sentiment analysis, audience insights, and performance reporting.
• Skill in AI-assisted content workflows, such as automated caption or hashtag generation, AI-driven content calendars, and AI-enhanced video/photo editing.
• Understanding of responsible AI use in a regulated industry, including awareness of data privacy, brand voice consistency, and compliance considerations when using AI tools.

WORKING ENVIRONMENT AND PHYSICAL DEMANDS

This is a full-time position. Days and hours of work are expected to include 7:00 a.m. to 5:00 p.m. (Monday – Thursday) and Friday 8:00-12:00pm. Occasional overtime may be required. The position operates in a professional office environment and the incumbent, in the course of performing this position, spends time writing, typing, speaking, listening, driving, seeing (such as close, color and peripheral vision, depth perception and adjusted focus), sitting, walking, standing, and reaching. The incumbent may operate any or all of the following standard office equipment including but not limited to multi-line telephone system, postage mater, facsimile machines, calculator, photocopy machine, computer/printer, and coffee maker. The incumbent may operate medical equipment. The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job.