Regional Manager, E-commerce & Digital Strategy, Europe

Department: Digital Strategy & Web

Employment Type: Permanent - Full Time

Location: Switzerland - Geneva

Description

Key Responsibilities

• Regional Digital Strategy: Collaborate with global teams and Senior Director, Global E -commerce on defining the regional strategy for Europe; Implement the regional digital strategy and priorities set at the beginning of the year, translating high-level direction into concrete action plans for on-property teams.
• Digital Performance Monitoring: Conduct monthly tracking, performance reviews, and annual budget reviews for the region; Set hotel goals for the year in line with regional and global KPIs;Prepare reports and highlight areas needing attention or escalation; Drive hotels to define action plans in case of performance shortfalls.
• Owned Channels Performance (Kempinski.com & Mobile App): Lead digital initiatives to drive performance on the brand online platforms through:                                                              

1. Traffic acquisition – Setting paid media campaigns, source market prioritization, agile  demand capture, use cases, SEO/GEO focus
2. Web share protection – Overseeing rate parity strategy in collaboration with RM, engaging
   both hotel and corporate leadership
3. Conversion – Aligning digital campaigns with commercial go-to-market strategy, directing
   hotel content audits, guiding brand landing page improvements to ensure regional
   relevance and localization
4. Loyalty – Amplifying GHA campaigns, ensuring commercial leverage of the loyalty program
5. Accountability – Setting and following up on goals on several relevant digital KPIs and
   running targeted audits of selected properties.

• Day-to-Day Hotel Support: Serve as the first point of contact for on-property teams digital questions, troubleshooting issues and providing tactical guidance on web, app, and campaign
  execution; Animate the regional digital community through weekly and monthly calls, setting clear
  performance goals for on-property teams and fostering a culture of shared accountability and
  continuous improvement.
• Paid Media & Campaign Coordination: Support the execution of regional paid media campaigns
  and initiatives, coordinating timelines and assets with hotels and agencies; Provide strategic recommendations on hotel level media campaigns to maximize qualified traffic, ROI, and direct
  revenue across all 20+ properties; Monitor region performance of paid media investment in
  partnership with paid media agency and Global Paid Media Manager.
• Training & Onboarding Delivery: Deliver hands-on training sessions and onboarding support for
  hotel-level digital teams, ensuring consistent adoption of tools, platforms, and best practices; Lead the hiring and onboarding of new E-commerce Managers.
• Web Content Governance & Approvals: Review and approve website content for hotels based
  on global brand guidelines and digital best practices on a weekly basis; Provide feedback on
  content that does not meet expectations; Audit and monitor hotel websites across the region to
  offer action points enhancing UX and conversion.
• Cross-Functional Regional Partnership: Work closely with Regional Revenue Management and
  Commercial teams to ensure digital strategy is fully integrated into broader regional commercial
  planning and demand strategies; Lead hotel business reviews with other regional leaders; Conduct ad hoc cross-functional calls, hotel visits and events where applicable.
• Global Initiatives: Follow up on implementation of global initiatives in hotels in the region; Share
  regional insights and hotel feedback with global corporate teams to ensure geographical and
  property-level relevance.

Skills, Knowledge and Expertise

• 3-5 years of experience in digital marketing or e-commerce, ideally within hospitality or  travel industry.
• Prior experience in a global, regional or cluster role mandatory.
• Strong working knowledge of paid media execution and performance monitoring.
• Hands-on experience training and supporting teams: comfortable delivering repeatable,
  practical guidance and animating a community.
• Strong analytical skills with ability to read performance data and flag issues and identify
  actionable opportunities.
• Solid communication and relationship-building skills to work effectively with on-property teams
  and other disciplines.
• Working knowledge of OTAs is a plus. Understanding of revenue management is a plus.
• Fluency in English required; additional European languages are a strong plus.

Why Join Kempinski