Business Unit

Platform & Content Group (PCG) is responsible for the company's Internet platform and the integrated development of the content and culture ecosystem. PCG integrates social platforms such as QQ and QZone with traffic platforms such as Tencent's App Store and browsers, as well as content platforms including news, videos, sports, live broadcasts, animes and movies to develop a better growth environment for Tencent's content ecosystem. PCG promotes the cross-platform and multi-modal development of IP, with the overall goal of creating more diversified premium digital content experiences for more users.

What the Role Entails

User Research & Deep Localization: Conduct deep-dive research into international markets to grasp local dynamics, map out user personas, and decode purchasing behavior. Own the creative direction for professional-level copywriting and UI localization, ensuring the product feels seamless and respects local cultural and religious nuances.
Growth Execution & Bootstrapped Launch: Define and execute marketing campaigns tailored to various product stages. Drive campaign planning and creative execution across multiple acquisition channels, with a proven knack for leveraging organic growth loops, viral mechanics, and low-budget tactics for zero-to-one product launches.
Data Tracking & Compliance: Continuously monitor acquisition funnels and performance data. Maintain a strong baseline understanding of app store guidelines, global copyright laws, and regional regulatory compliance.
 

Who We Look For

Experience: Around 3 years of experience in global growth marketing or product operations (Social, AI, or Pan-entertainment tech preferred). Must bring a proven track record of driving a product launch from zero to one.
Creative Intuition & Resources: Possess sharp aesthetic judgment and a keen sense of internet culture and digital trends. Exceptional copywriting and creative storytelling skills are a must. Existing relationships with local media or KOL/influencer networks is a major plus.
Data-Driven Mindset: Analytical and metric-driven; capable of breaking down user acquisition funnels to relentlessly optimize ad creatives and performance strategies.
Communication & Culture: Fully bilingual and fluent in both English and Chinese (written and spoken) to seamlessly integrate and collaborate with cross-regional and fast-moving teams.

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.