Campaign Planner

Campaign Planner

  

This role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office.

Job Description:

   

HPE is seeking a Campaign Planner.  This is the hybrid role based in the United States. 

In HPE Marketing, we articulate and amplify our brand, position and frame our technology to win, engage customers and clients to help solve their challenges, and enable our sellers and partners. We are a data-driven, digital-first marketing engine that creates excitement, interest, and demand for HPE solutions.

How You'll Make Your Mark

The Campaign Planner plays a critical role in supporting the planning, execution, and optimization of HPE Integrated Campaign strategy. Working in partnership with the Campaign Lead, this individual will help bring campaign strategy to life through coordinated execution across digital, content, media, events, channel, and geo marketing teams.

This role serves as a key liaison across multiple stakeholders, ensuring campaign initiatives are delivered on time, aligned to strategy, and optimized to drive business outcomes. The successful candidate will combine strong project management, cross-functional collaboration, communication, and marketing execution skills to support one of HPE's most strategic growth areas.

The day-to-day responsibilities include:

• Supporting the Campaign Lead in executing the annual campaign strategy and roadmap.

• Coordinating campaign activities across product marketing, digital, media, content, channel, alliance, and geo marketing teams.

• Managing campaign timelines, milestones, and dependencies to ensure successful delivery of integrated marketing initiatives.

• Serving as a day-to-day point of contact for campaign stakeholders and helping drive alignment across teams.

• Tracking campaign requests, priorities, and deliverables while ensuring consistency with overall campaign objectives.

• Supporting major campaign activations, including industry events, virtual programs, and strategic marketing initiatives.

• Coordinating development and deployment of multi-channel marketing programs, including digital, nurture, web, content, and paid media activities.

• Gathering and consolidating feedback from geo marketing teams, product marketing, business units, and other stakeholders to help improve campaign effectiveness.

• Supporting campaign reporting, performance analysis, and executive readouts.

• Monitoring campaign execution and recommending adjustments to improve performance and stakeholder satisfaction.

• Managing campaign documentation, briefs, communications, and operational processes.

• Coordinating alliance and MDF-funded marketing activities as required.

• Supporting communications and engagement with channel marketing stakeholders and partner teams.

• Reviewing campaign deliverables for alignment with messaging, objectives, and business priorities.

• Helping maintain campaign governance processes and ensuring stakeholders remain informed on campaign plans and progress.

About You

Knowledge and skills required:

• Strong project management and organizational skills with exceptional attention to detail.

• Ability to manage multiple priorities and stakeholders in a fast-paced environment.

• Proven collaboration skills and experience working across highly matrixed organizations.

• Understanding of integrated marketing campaigns and multi-channel marketing execution.

• Experience coordinating digital, content, event, media, and demand generation initiatives.

• Strong analytical skills with the ability to interpret campaign performance data and provide actionable insights.

• Excellent written, verbal, and presentation skills.

• Strong stakeholder management and relationship-building capabilities.

• Ability to influence without direct authority and drive cross-functional alignment.

• Demonstrated problem-solving skills and a proactive, solutions-oriented mindset.

• Comfortable operating in an evolving environment and adapting to changing business priorities.

• Marketing experience within enterprise technology or B2B organizations is preferred.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field.

• 7+ years of experience in integrated marketing, campaign management, demand generation, marketing operations, or related disciplines.

• Experience supporting large-scale, cross-functional marketing programs within a global organization.

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#unitedstates

Job:

Marketing

Job Level:

Expert

    

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 120,000 - 243,000 in California // 105,500 - 243,000 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

Recruitment Fraud Alert

We have become aware of an increase in fraudulent recruitment activities in which individuals impersonate our company or authorized recruitment agencies to offer fake employment opportunities. These scams may occur through false websites, emails, social media, or chat-based applications and often aim to obtain personal information or money. Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge a candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process. We also never request personal information such as back account details, Social Security numbers, or national IDs via social media or chat applications.

All legitimate job opportunities will come through official company channels, and candidates are responsible for verifying the credentials of any third party claiming to represent the company. Any reliance on fraudulent communication is at the individual’s own risk, and HPE disclaims legal liability for any resulting damages. If you suspect recruitment fraud, do not share personal information or make any payments and report the incident to your local authorities immediately.