- Location
- LAHQ, United States of America
- Type
- Full-time
- Department
- Marketing
- Seniority
- Lead
- Closing date
- Today
- Source
- Workday
Description
Information about benefits can be found here.
WHO WE ARE LOOKING FOR
We’re looking for a Jordan Brand Marketing Lead based out of Los Angeles that will support the strategic direction and execution in partnership with North America for Critical Sport and commercial moments. This position will lead our cohort marketing offense for prioritized consumer segments, creating and executing strategies that drive meaningful, daily relationships with Jordan Brand consumers.
The ideal candidate will have strong leadership skills, a proven track record developing and executing cohort-based, multi-channel marketing plans, and a passion for obsessing the consumer – who they are, how they behave, what their needs are, and how we, as Jordan, can best serve them!
This role lives and breathes at the unique intersection of art and science – It’s as much about being able to successfully translate complex data/insights, as it is using incredible brand smarts and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers. We are driving transformation; the ideal candidate will thrive in ambiguity and be excited to help create the future.
WHAT YOU WILL WORK ON
If this is you, you’ll be in charge of leading the North America vision and strategy, with an emphasis on LA, for daily marketing activations focused on consumer engagement, membership acquisition, retention and reengagement against defined consumer growth priorities.
This will entail creation and execution of both seasonal and daily full-funnel, multi-channel marketing plans, and close partnership with brand creative to ensure storytelling is optimized against the distribution plan to drive LTV and maximize engagement. A test-and-learn approach will underscore all work, and you will be charged with helping shape consumer cohort learning agendas and measurement plans, to unlock our ability to “read the consumer” daily.
WHO YOU WILL WORK WITH
To drive the daily cohort marketing offense, you will work cross-functionally with key partners across channels, media, creative, data science, insights, planning, and brand marketing teams. You’ll also partner closely with the extend Jordan Brand Marketing Team based in LA, as well as the cross functional North America Jordan Brand Marketing Team. This is a team sport and will require consistent collaboration, partnership and consensus across the Jordan Brand matrix. In this role you will provide report directly into the Jordan Brand Marketing Director for LA.
WHAT YOU BRING
- BA/BS Degree, will accept any suitable combination of education and experience, and training
- 5+ years of work experience in digital/online marketing or related field
- Expert understanding of digital marketing strategy and tactics across key channels including digital apps, email, .com experiences, paid media and social
- Proven track record leading and executing cohort-based, multi-channel marketing strategies, ideally for parent/teen targets
- Outstanding leadership skills to influence functional teams and large cross-functional projects
- Excellent written and verbal communication skills, including presentations
- Strong analytical skills and comfort leveraging art and science to inform plans and decision making
- Strong understanding of digital analytics best practices and proven capability to use data to drive business decisions
- Experience working in Agile processes, a plus
Preferred:
- Experience leading brand campaigns targeting the performance consumer.
- Experience working in sport / basketball category.
- Experience working in highly matrixed, complex organizations.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
