Job Title: Sr. Account Manager (Franchise Development)

Location: Fully Remote (U.S. Residents only, 50 States) 

Type: Full-Time

Department: Account Services – Franchise & Enterprise

About the Role

Are you a commercially driven digital marketing leader who excels at building executive relationships, driving portfolio growth, and acting as a true business advisor? Do you thrive in high-stakes, complex franchise and multi-location marketing environments where strategy, retention, and expansion go hand-in-hand?

At Ignite Visibility, we are elevating the standard of Account Management. We are shifting from activity-based account management to a model defined by strategic partnership, commercial ownership, and proactive client leadership.

As a Sr. Account Manager (Franchise Development), you will take full commercial ownership of a high-value portfolio of franchise enterprise accounts and franchise development networks. You will serve as a trusted executive advisor—guiding C-suite stakeholders and franchise leaders through multi-channel digital strategies, identifying risk before it impacts churn, leading high-impact QBRs, and driving expansion revenue through strategic upsells and renewals.

Core Responsibilities & Expectations

1. Executive Strategic Partnership & Advisory

• Advisor, Not an Order-Taker: Develop deep, trusted relationships with C-level executives, franchise development directors, and corporate stakeholders.

• Business Model Mastery: Thoroughly understand each franchise network's growth model, local operator needs, and overall business drivers to align digital strategies directly with revenue goals.

• Executive Presence: Command client calls, strategic syncs, and board-level presentations naturally, translating complex multi-channel performance data (SEO, Paid Search, Social, Content, UX, Analytics) into executive-level insights.

2. Proactive Retention & Risk Management

• Proactive Risk Sensing: Actively monitor portfolio health metrics, identify friction points early, and resolve challenges before they reach critical escalation or churn risk.

• Executive Listening Points: Lead executive sponsor syncs, client health surveys, and strategic check-ins to ensure alignment and long-term client loyalty.

• Accountability for CSAT/NPS: Maintain industry-leading retention rates and client satisfaction scores across your high-value account portfolio.

3. Commercial Ownership & Expansion Growth

• Own the Revenue Outcome: Take full accountability for portfolio gross retention, net growth targets, and account profitability margins.

• End-to-End Growth Motion: Identify upsell and cross-sell signals within franchise development systems; negotiate and close client renewals and service expansions end-to-end.

• QBR & Strategy Leadership: Prepare and facilitate high-impact Quarterly Business Reviews (QBRs) and annual growth roadmaps that uncover new revenue potential.

4. Cross-Functional Leadership & Coaching

• Lead Production Teams: Coach internal specialist teams through pre-call syncs, post-call reviews, and campaign alignment to ensure top-tier execution and quality standards.

• Cross-Vertical Collaboration: Partner with sales, onboarding, and specialized marketing teams to solve complex client challenges and create referenceable client success stories.

• Operational Discipline: Track account metrics, revenue forecasts, and billing changes with sharp attention to detail.

What We Look For: Candidate & Personality Profile

Beyond technical digital marketing expertise, we hire for character, resilience, and commercial instinct. The ideal candidate embodies:

• Likeable & Strong: Combines warmth to build genuine, lasting trust with executive stakeholders and the backbone to hold your ground during difficult business conversations.

• Confidence & Presence: Walks into an executive room or video call and owns it without needing to defer or escalate.

• Commercial Instinct: An intuitive ability to read a client's business model, spot hidden revenue opportunities, and sense portfolio risks without being told where to look.

• Resilience & Composure: Calm and steady under pressure. Bounces back rapidly from difficult client calls or set-backs, resetting with solutions and forward momentum.

• Not Easily Offended: Handles candid feedback and demanding clients constructively, maintaining professionalism and composure without taking things personally.

• Coachability & Drive: High personal standard for excellence, self-aware, and continuously hungry to learn, adapt, and win.

Qualifications & Required Experience

Must-Have (Required):

• Experience: 5+ years of digital marketing account management / client success experience in a fast-paced digital agency setting.

• Franchise / Enterprise Expertise: Proven background managing complex franchise, multi-location, or enterprise B2B accounts.

• Commercial Track Record: 5+ years of demonstrated ownership over revenue targets, upsells, renewals, and retention metrics.

• Executive Relationship Building: Proven track record communicating, presenting to, and influencing C-suite and VP-level stakeholders.

• Digital Depth: Comprehensive expertise across key channels (Paid Search, SEO, Paid Social, Content, Analytics, UX).

• Tool Proficiency: Solid experience leveraging CRM platforms (Salesforce, HubSpot) and agency workflow/analytics tools.

• Location: Must be a legal resident residing in one of the 50 United States.

Nice-To-Have:

• Direct experience in Franchise Development (brand expansion, lead generation for new franchisee acquisition).

• Formal training in strategic negotiation or key account management frameworks.

• Experience implementing strategic account roadmaps and executive sponsor programs.

Why Ignite Visibility?

• Industry Leadership: Top-Tier Franchise Marketing Supplier by Entrepreneur Magazine (2018–2024) and 2x Landy Award Winner.

• Rapid Growth: 8-time Inc. 5000 Fastest-Growing Private Company in America.

• Culture & Flexibility: Named a Best Place to Work in San Diego; 100% remote work setting with optional San Diego office access.

• Clear Upward Trajectory: Structured career pathways with continuous professional development and leadership opportunities.

Benefits

• Competitive base salary + commission & bonus opportunities

• Comprehensive health, dental, and vision coverage

• 100% remote work setting

• Generous paid vacation, sick time, birthday off, plus extra time off around major holidays

• 401(k) retirement plan with employer match

• Company-sponsored professional development and growth opportunities

Ignite Visibility is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, disability, sex, age, ethnic or national origin, marital status, sexual orientation, gender identity or presentation, pregnancy, genetics, veteran status, or any other status protected by state or federal law.