Product Manager, Branded Card Strategy

About this role:

Wells Fargo is seeking a Product Manager to support the strategic direction of the Wells Fargo Branded Credit Card business. In this role, you will contribute to product, credit, and marketing initiatives that support growth, improve customer experience, and enhance portfolio performance. You will collaborate with cross-functional partners to help deliver business priorities, analyze market trends, and support the development of customer-focused solutions while ensuring compliance with regulatory requirements. Learn more about the career areas and business divisions at wellsfargojobs.com.

In this role, you will:

• Support the execution of credit card initiatives aligned to business priorities and customer needs.

• Analyze market trends, customer behavior, and competitive activity to help inform business decisions and recommendations.

• Assist in the development of product, credit, and marketing strategies that support portfolio growth and customer engagement.

• Evaluate product features, customer experiences, and marketing programs to identify opportunities for improvement.

• Partner with cross-functional teams, including Marketing, Risk, Finance, Operations, and Technology, to support implementation of key initiatives.

• Contribute to efforts that simplify products, processes, and customer experiences.

• Support business analysis, reporting, and recommendation development to aid decision-making.

• Ensure initiatives are executed in accordance with regulatory, risk, and compliance requirements.

• Build knowledge of credit card products, portfolio management, and customer engagement strategies.

Required Qualifications:

• 2+ years of Product Management experience, product development experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience with a leading credit card issuer, management consulting firm, or financial services organization, with exposure to consumer lending products (credit cards, auto loans, personal loans)

• Familiarity with credit policy, risk frameworks, and regulatory compliance considerations

• Experience with competitive analysis, market research, and benchmarking to support product recommendations and business decisions

• Familiarity with financial modeling concepts and an understanding of pricing, profitability, and key business performance drivers

• Strong verbal, written, and interpersonal communication skills, with the ability to communicate effectively with business partners and stakeholders

• Experience building relationships and collaborating across multiple lines of business in a matrixed environment

• Strong organizational skills with the ability to prioritize and deliver results in a fast-paced environment

• Strong analytical and problem-solving skills, with experience using data to support recommendations and decision-making

• Demonstrated strategic thinking and problem-solving skills, with the ability to evaluate business challenges and develop actionable recommendations

• Experience preparing presentations, metrics, analyses, and reports for business stakeholders

• Results-oriented mindset with demonstrated ability to contribute to team objectives through collaboration and partnership

Job Expectations:

• Ability to travel up to 10% of the time

• Willingness to work on-site at stated location on the job opening

• This position offers a hybrid work schedule

• This position is not eligible for visa sponsorship

Job posting may come down early due to volume of applicants.

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

$92,000.00 - $145,000.00

Posting End Date:

30 Jun 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

 

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.

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