Senior Marketing Director

Department: Sales

Employment Type: Full Time

Location: Boston

Description

Key Responsibilities

•  Develop and execute comprehensive marketing strategies that align with overall business objectives. 
•  Lead annual marketing planning, budgeting, forecasting, and performance measurement. 
•  Identify market trends, competitive opportunities, and customer insights to inform business strategy. 
•  Present marketing initiatives and results to executive leadership. 
•  Serve as a strategic advisor to senior leadership on marketing opportunities and business growth. 

•  Oversee brand positioning, messaging, and visual identity across all customer touchpoints. 
•  Ensure brand consistency across digital, print, advertising, events, and communications. 
•  Drive initiatives that strengthen brand recognition and customer loyalty. 
•  Manage reputation management and brand governance efforts. 

•  Lead integrated multi-channel marketing campaigns including: 
  •  Digital marketing 
  •  Email marketing 
  •  Paid media 
  •  SEO/SEM 
  •  Social media 
  •  Content marketing 
  •  Events and webinars 
  •  Product launches 
•  Develop strategies to increase lead generation, customer acquisition, and retention. 
•  Optimize campaign performance using analytics and marketing automation platforms. 

•  Lead, mentor, and develop a team of marketing managers, specialists, designers, and content creators. 
•  Foster a collaborative, innovative, and results-oriented culture. 
•  Conduct performance evaluations and establish professional development plans. 
•  Recruit, train, and retain top marketing talent. 

•  Partner with Sales to align marketing initiatives with revenue goals. 
•  Collaborate with Product teams on go-to-market strategies and product launches. 
•  Work with Customer Success to improve customer engagement and retention. 
•  Coordinate with executive leadership to support company-wide strategic initiatives. 

•  Develop and manage the annual marketing budget. 
•  Allocate resources to maximize return on investment. 
•  Negotiate contracts and manage relationships with agencies, consultants, and marketing vendors. 
•  Monitor marketing expenditures and ensure budget compliance. 

•  Define and monitor key marketing performance indicators (KPIs). 
•  Analyze campaign effectiveness and customer engagement metrics. 
•  Deliver executive-level reporting with actionable recommendations. 
•  Use marketing analytics to drive continuous improvement and strategic decision-making. 

•  Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 
•  8–12+ years of progressive marketing experience. 
•  5+ years of leadership experience managing marketing teams. 
•  Proven success developing and executing integrated marketing strategies. 
•  Experience managing multi-million-dollar marketing budgets. 
•  Strong understanding of digital marketing, branding, content strategy, lead generation, and customer lifecycle marketing. 
•  Experience with CRM and marketing automation platforms. 
•  Excellent analytical, communication, presentation, and organizational skills. 
•  Demonstrated ability to influence executive stakeholders and lead cross-functional initiatives.