Creative Director of Media, Marketing, & Communications

Creative Director, Media, Marketing & Communications

Full Time, onsite in Birmingham, AL

Salary: 90,000.00

Position Summary:

Faith-based, mission driven ...

The Creative Director for Media, Marketing, and Communications provides visionary creative leadership over the church's brand identity, creative strategy, and media production across all ministries, campuses, events, and digital platforms. Partnering closely with the Communications Executive, this leader co-creates the strategic direction for how the church looks, sounds, and tells its story — while serving as the chief creative architect and hands-on producer who brings that vision to life. This individual moves seamlessly between strategic planning, creative brainstorming, hands-on production environments, and leadership development, building and developing high-capacity volunteer and staff teams along the way.

This role reports directly to the Executive Pastor and works as a strategic peer alongside the Executive Director.

Position Summary:

The Creative Director for Media, Marketing, and Communications provides visionary creative leadership over the organization's brand identity, creative strategy, and media production across all departments, locations, events, and digital platforms. Partnering closely with the Communications Executive, this leader co-creates the strategic direction for how the organization looks, sounds, and tells its story — while serving as the chief creative architect and hands-on producer who brings that vision to life.

This individual moves seamlessly between strategic planning, creative brainstorming, hands-on production environments, and leadership development, building and developing high-capacity volunteer and staff teams along the way.

This role reports directly to the Executive Pastor and works as a strategic peer alongside the Executive Director of Communications.

Primary Responsibilities:

Creative & Media Leadership

Lead the organization's creative and media production efforts

Oversee video, photography, livestream, editing, motion graphics, and content creation teams

Develop annual creative and media goals aligned with organizational initiatives and overall communications strategy

Build systems that allow creative and media teams to operate with excellence and consistency

Create standards for production quality and brand consistency across all locations and departments

Lead department planning, scheduling, budgeting, and execution

Brand & Creative Strategy Partnership:

Co-create brand identity, visual standards, and creative strategy alongside the Communications Executive
Translate communications and marketing strategy into compelling visual and media execution
Partner on campaign concepts for key initiatives, events, and organization-wide programs
Ensure creative consistency across all marketing, media, and communications touchpoints
Bring creative and production expertise into strategic planning conversations as a peer voice — shaping strategy, not just executing it

Experience Support
Support organizational leadership and creative teams through media execution
Responsibilities include: initiative visuals, opener videos, bumper videos, visual elements, testimonies, story-driven content, screen content, broadcast support, livestream production, and creative moments/special elements
The role exists to make organizational vision visible

Storytelling & Content Creation
Serve as the organization's lead storyteller
Identify impact stories, produce testimonies, and create documentary-style content
Write and produce promotional campaigns and marketing content
Capture organizational impact and develop social-first video content
Produce content that drives engagement and connection to the mission

Production Management
Serve as Executive Producer for major projects
Oversee video production, photography, livestream production, podcast production, multi-camera production, event capture, motion graphics, editing workflows, asset management, and media archives
Manage production schedules, deadlines, staffing plans, and project workflows

Team Development
Recruit, train, coach, and develop videographers, editors, photographers, camera operators, graphics operators, producers, directors, storytellers, and social content creators
Build leadership pipelines so that every department has capable creative and media leaders

Technology & Systems
Oversee media production equipment, camera systems, video switching systems, production software, digital asset management, livestream infrastructure, and production workflows
Recommend and implement technology solutions that improve effectiveness and efficiency

Leadership Competencies
The ideal candidate must be:
A Leader — Can build teams, create systems, and develop people
A Strategic Partner — Can sit at the table as a peer, contribute creative and brand thinking, and co-own strategic outcomes alongside communications leadership
A Producer — Can execute large-scale productions with excellence
A Storyteller — Understands narrative, emotion, testimony, and impact
A Creative — Can conceptualize and execute compelling ideas across media, marketing, and brand
A Developer — Can raise up volunteers into leaders
A Builder — Can create scalable systems and workflows
A Problem Solver — Can operate calmly under pressure and meet deadlines

Preferred Experience
5–10 years leading media production and/or creative teams
Experience in broadcast, television, film, agency, brand/marketing, or large nonprofit environments
Advanced proficiency in video production and editing
Brand strategy or creative direction experience
Experience partnering with communications or marketing leadership in a peer capacity
Experience managing volunteer-driven organizations
Strong understanding of storytelling, brand, and creative development
Experience producing live events and livestream broadcasts
Proven ability to lead teams while maintaining a high standard of excellence

Success Statement
Success in this role is measured by three outcomes:
Organizational vision and brand strategy are consistently translated into compelling visual experiences across every platform and touchpoint.
Creative and media teams are developed into healthy, skilled, and growing leaders.
Every event, campaign, and initiative is supported by world-class creative direction, storytelling, and production that helps people connect with the mission.