- Location
- Bangalore, India
- Type
- Full-time
- Seniority
- Manager
- Experience
- 3+ years
- Source
- Workday
Description
Job Title
CRM Campaign ManagerJob Description
We’re IG Group. We are a FTSE100 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto. We are ambitious. Over 340,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers. We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.
We are seeking a CRM Campaign Manager to execute multi-channel CRM campaigns with technical precision, ensuring seamless delivery of personalized communications across the customer lifecycle.
Key Responsibilities:
Build and deploy email, push, SMS, and in-app campaigns in marketing automation platforms
Create dynamic content blocks, templates, and personalization logic
Implement segmentation queries and audience selection criteria
Set up A/B tests, control groups, and campaign measurement frameworks
QA campaigns across devices, clients, and markets before deployment
Troubleshoot campaign delivery issues and optimize technical performance
Maintain campaign calendar and coordinate with lifecycle marketing teams
Document technical processes and maintain campaign build standards
Requirements:
3-5 years experience building campaigns in enterprise marketing platforms (Salesforce Marketing Cloud, Braze, Adobe Campaign, etc.)
Proficiency with HTML/CSS for email and in-app messaging
Advanced knowledge of SQL for audience segmentation and data queries
Understanding of personalization engines and dynamic content logic
Expert-level detail orientation with strong QA and testing mindset
Ability to work efficiently in fast-paced environment with multiple simultaneous campaigns
Experience with AMPscript, Liquid, or similar templating languages beneficial
Knowledge of multi-channel campaign coordination and calendar management
Understanding of compliance and regulatory requirements for email and mobile messaging
Number of openings
1
