- Salary
- $500 – $700/mo
- Location
- Yerevan, Yerevan, AM
- Type
- Full-time
- Department
- Marketing
- Source
- BetterTeam
Description
Job Purpose:
To lead B2B marketing and business development efforts in the Armenian market by designing targeted campaigns, generating a consistent pipeline of qualified leads, and building lasting client relationships. The role also involves analyzing market intelligence, tracking performance metrics, and collaborating with cross-functional teams to drive sustainable revenue growth and maintain a competitive edge in the region.
1. B2B Marketing Strategy & Execution
Develop and implement targeted B2B marketing campaigns tailored to the Armenian market, including digital outreach, email marketing, content creation, and industry-specific promotions to increase brand awareness and generate qualified leads.
Develop and implement targeted B2B marketing campaigns tailored to the Armenian market, including digital outreach, email marketing, content creation, and industry-specific promotions to increase brand awareness and generate qualified leads.
2. Lead Generation & Pipeline Development
Proactively identify, source, and nurture new business opportunities through market research, cold outreach, networking, and participation in local industry events, ensuring a steady flow of high-quality prospects into the sales pipeline.
Proactively identify, source, and nurture new business opportunities through market research, cold outreach, networking, and participation in local industry events, ensuring a steady flow of high-quality prospects into the sales pipeline.
3. Client Relationship Management
Build and maintain strong, long-term relationships with key business clients, decision-makers, and stakeholders in Armenia, acting as the primary point of contact to understand their needs, address concerns, and ensure high levels of satisfaction and retention.
Build and maintain strong, long-term relationships with key business clients, decision-makers, and stakeholders in Armenia, acting as the primary point of contact to understand their needs, address concerns, and ensure high levels of satisfaction and retention.
4. Market Intelligence & Competitive Analysis
Monitor local market trends, competitor activities, and customer behavior within the Armenian business landscape, providing actionable insights and recommendations to refine marketing strategies and maintain a competitive edge.
Monitor local market trends, competitor activities, and customer behavior within the Armenian business landscape, providing actionable insights and recommendations to refine marketing strategies and maintain a competitive edge.
5. Business Growth Support
Collaborate with cross-functional teams (sales, product, and senior management) to identify new revenue streams, upsell/cross-sell opportunities, and strategic partnerships that drive sustainable business expansion in the region.
Collaborate with cross-functional teams (sales, product, and senior management) to identify new revenue streams, upsell/cross-sell opportunities, and strategic partnerships that drive sustainable business expansion in the region.
6. Performance Tracking & Reporting
Track, measure, and report on key marketing and sales metrics (e.g., conversion rates, ROI, lead quality, client acquisition costs) using CRM and analytics tools, ensuring data-driven decision-making and continuous improvement of marketing efforts.
Track, measure, and report on key marketing and sales metrics (e.g., conversion rates, ROI, lead quality, client acquisition costs) using CRM and analytics tools, ensuring data-driven decision-making and continuous improvement of marketing efforts.
Minimum Qualifications (Must-Have)
Education:
- Bachelor’s degree in Marketing, Business Administration, Sales, Economics, or a related field.
Professional Experience:
- 1–2 years of proven experience in B2B marketing, sales development, or business development, preferably within a corporate or agency environment.
- Demonstrated track record of generating and converting leads in a B2B context.
Language:
- Fluency in Armenian and English (written and spoken) is mandatory.
Skills
Email Marketing
