EMEA Platform Partner Marketing Manager

Department: Channel / Partner Marketing

Employment Type: Contract

Location: UK

Description

• Algomarketing is seeking an experienced, creative, and results-oriented Platform Partner Marketing Manager to support a Global Enterprise SaaS organisation.
  
  
• You will work with a portfolio of strategic SaaS platform partners to understand shared customer needs, develop joint marketing plans, and execute co-marketing campaigns.
  
  
• The role will focus on driving customer acquisition, product adoption, partner-led pipeline generation, and long-term partner growth.
  
  
• As an early contributor to the Partner Marketing function, you will also help shape the platform partner marketing strategy and investment model.
  
  

• Define annual joint marketing strategies, objectives, and success measures for a portfolio of strategic SaaS platform partners.
  
  
• Develop joint value propositions, messaging frameworks, and tailoredco-marketing programmes.
  
  
• Plan and execute activities such as joint email campaigns, co-branded webinars, content programmes, and demand-generation initiatives.
  
  
• Drive new-user acquisition, product adoption, upsell opportunities, and sales pipeline through partner channels.
  
  
• Integrate partners into broader campaigns by collaborating with campaign marketing, regional marketing, and demand-generation teams.
  
  
• Administer and optimise market development funds to maximise return on investment.
  
  
• Track and evaluate the performance of co-marketing initiatives, sharing insights and recommendations with the wider team.
  
  
• Identify the most effective levers for improving customer acquisition and activation through platform partners.
  
  
• Partner closely with sales and global partnerships teams to increase product adoption and strengthen partner satisfaction.
  
  

• 6–10 years of relevant B2B marketing experience.
  
  
• Demonstrated experience working with go-to-market partners to create joint marketing plans and execute programmes that generate customer acquisition and sales pipeline.
  
  
• Experience developing joint messaging and producing partner-led marketing content.
  
  
• Proven ability to measure and improve the return on marketing investment within an indirect or partner-led business model.
  
  
• Strong understanding of customer journeys through partner distribution channels.
  
  
• Good knowledge of marketing funnels, sales cycles, product lifecycles, and the role of partner marketing in driving adoption and revenue.
  
  
• Ability to manage multiple strategic partner relationships and marketing initiatives simultaneously.
  
  

Preferred Skills

• A proactive, startup-style mindset with a strong bias towards action.
  
  
• Ability to adapt and perform effectively in a fast-paced, evolving environment.
  
  
• Strong strategic thinking combined with meticulous attention to detail.
  
  
• Ability to translate broader business objectives into aligned marketing strategies and executable plans.
  
  
• Proven effectiveness in cross-functional and collaborative working environments.
  
  
• Excellent analytical skills, with the ability to turn complex performance data into clear and actionable insights.
  
  
• Strong stakeholder management, communication, and influencing skills.
  
  
• A commitment to inclusive collaboration, rigorous thinking, and constructively challenging assumptions.