Manager Brand Affiliations

**Position**: Manager Brand Affiliations

**Company**: basense by EpiHelp AB

**Location**: Remote (Sweden)

**Contract Type**: Part-time Contractor, remote (equity compensation until funding)

**Reports to**: President & CEO

**Company Overview:**

At **EpiHelp AB**, our mission is to enrich society with a **social referral network** called **basense** which enables **user generated recommendations** for just about everything**. Crowd curation** is maximizing **trustworthiness,** **outcome orientation** leads the way to quality experiences for users, and a **shared economy** fosters **social and economic cohesion.** Most importantly, we **match people** **and knowledge** around measurable metrics to guarantee wonderful experiences. Our business model allows **brands** to **grow sales** with referrals from **happy customers**, basense **ambassadors** to earn commissions while driving sales, and **EpiHelp AB** to thrive as community host.

We are seeking a passionate, out of the box thinking **Manager Brand Affiliations** to grow and manage the brand partnerships with quality providers. This is a critical role for our business model - as it is built on sales commissions. The role is **equity-compensated** until funding is secured, offering the candidate with strong buy-in, and entrepreneurial spirit a unique high risk | high reward opportunity. We already entered the revenue phase - which is advantageous in fund raising. We expect fundraising to be successful within the coming 6 months.

## Tasks

**Key Responsibilities:**

• **Social Media Brand Campaigns**: manage the affiliate tracking links and / or coupon codes in collaboration with Technology and Commerce, buy the supporting media, monitor accruals and plan distribution and payouts.
• **Brand Onboarding**: Qualify, plan and execute **affiliate partnerships** with brands and merchants via **direct contracting** and / or **affiliate networks** starting with launch countries Sweden and Germany.
• **Commercial Optimization:** Streamline affiliation conditions to our business model, negotiate the usage of technology with brands to perfectly track conversions.
• **Co-Design Affiliation Business Cases:** E.g. transition from brand related affiliate links to product related links
• **Targeting**: Plan, build, and execute tailored roll-out to target audiences in different regions and verticals.
• **Market Expansion**: Develop affiliation market entry strategies for new regions in interdisciplinary team.
• **Cross-functional team**: Work closely in a team consisting of the technology developers, affiliate system and network providers, and the senior management.
• **Commercial Excellence:** Maximize user and customer acquisition efficiency, maximize revenue and profit per active user metrics.

## Requirements

**Key Requirements:**

• **Proven Leadership**: Minimum 5 years executive experience in start-up, small or medium sized digital ventures, with a focus on digital marketing, or affiliate marketing in fast scaling, user-centric hybrid (B2C and B2B) business models.
• **Brand Affiliation:** Proven experience in qualifying, planning, and contracting affiliate partnerships
• **Affiliate Network & System**: Experience in onboarding merchants with direct contracts as well as integrating in external or internal affiliate systems. Ability to specify automated processes for scaling purposes.
• **Commercial Excellence**: Demonstrated success in optimizing commercial metrics like Cost per Installation, Cost per Customer Acquisition, Revenue and Profit per Active User, Conversion and Retention rates, ideally in app-based ecosystems or SaaS environment.
• **Marketing & Sales Integration**: Strong understanding of how marketing and sales processes intersect, with the ability to leverage both to drive commercial success. Setting the structure enabling future growth.
• **Ability to navigate complex sytems**: Be passionate about understanding, navigating, and operating multiple intersecting technology and business layers with multiple stakeholders involved.
• **Entrepreneurial Spirit**: A hands on, outcome-oriented mindset with the ability to endure high-risk, high-reward startup environments that succeed for their unmatched team spirit and will to win.
• **Global Experience**: Experience working in remote, decentralized teams with a global focus, especially in high-growth, tech-driven environments.
• **Educational Background**: Degree in Marketing, Business, Data Science, or related fields, with strong experience in digital marketing, affiliate marketing, or content marketing.
• **Minimum Financial Independence**: at least for the initial period of 3 to 6 months the candidate must have a financial independence as a retainer can only be initiated after the seed round financing has successfully been completed.

## Benefits

**What We Offer:**

• **Unique Opportunity**: Be integral part of the management team driving a highly differentiated and lucrative business model combining a fast-scaling social network, user generated content, and affiliate commissions into a unique recipe for success.
• **Remote and global**: enjoy a 100% remote and international work culture that redefines the work life balance struggle for the better.
• **Compensation**: This role is equity-based, the candidate will acquire company warrants until funding is secured. Switch to retainer | hybrid pay, or payroll after successful seed fund raiser.

We look forward to welcoming you in the team!

**Step 1: Initial Meeting with CEO**

• **Purpose**: Introduction to the company players, its vision, mission, and strategic goals.
• Overview of **EpiHelp AB** and the **basense** app.
• The company's short and long-term goals, especially around growth and scaling.
• Role expectations for the role, focusing on commercial strategy, B2B merchant and B2C user growth, and revenue generation.
• Company culture and current team dynamics.
• Q&A: The candidate’s background, experience, and alignment with the role.

**Step 2: Interview with the team**

• **Purpose**: Present and discuss the interfaces between tech development and operations, familiarize with development process and the interdependencies.
• **Q&A**

**Step 3: Meet the EpiHelp AB Steering Council**

• **Purpose:** Mutual sanity check on team and business philosophy, and ethics.