Adventureland Park - Group Sales Representative

Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with over 40 leading attractions and immersive experiences that reach audiences worldwide.

While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.

As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. 

The Group Sales Representative is responsible for executing events, growing existing accounts and generating new business to ensure that event and catering revenues meet or exceed budget to maximize revenue and profits.



The ideal Group Sales Representative candidate is a highly organized, customer service orientated strategic thinker that is tech savvy with excellent writing and speaking skills. Working on growing sales, numerous projects simultaneously, meeting deadlines, and handling pressure on a daily basis.

We are currently looking for a:

 

Adventureland Park - Group Sales Representative

Roles & Responsibilities:

 

Supervisory Duties: 

• Assist with the daily supervision of the Sales team and any other assigned departments 

• Lead by example, attitude, and as a representation of Adventureland Park’s core values 

• Act as an approachable mentor and coach to all assigned team members 

• Become knowledgeable of performing the essential duties of all assigned sales positions and backfill these positions when needed 

• Participate in all aspects of supervision of assigned employees, including hiring, orientation, training, performance coaching, and discipline. 

• Ensure that all required meal and other breaks are being given in accordance with Iowa law 

• Assist with team scheduling and timekeeping activities 

 

Departmental Duties: 

• Generate new business opportunities for Adventureland Park  

• Research and build new and existing accounts 

• Manage, organize, and categorize all client relations through Salesforce and other prospecting tools 

• Establish and cultivate effective internal relationships with other departments to help drive the business forward and maximize profitability 

• Focus on sales generation with an approximate split of time between sales functions, networking, marketing, administrative functions, and event execution 

• Maintain and grow the corporate partner ticket program to drive increased sales and attendance 

• Set parameters for group business consideration and manage group contracts, rates and terms 

• Assist with strategic development and execution of creative promotions, packaging, sales and positioning of multiple products and services 

• Establish and cultivate client relationships, revenue goals, and expectations 

• Secure Park buyouts on an annual basis 

• Maintain a monthly calendar of upcoming events and forecasted revenue to share with the park leadership, Finance, and other affected departments 

• Create detailed function sheets for all events that are used to inform the rest of the team about what goods and services will be required for the successful execution of the event 

• Assist with the preparation and execution of concerts, festivals, and other special events hosted at the Resort 

• Engage with current clients to drive commitment for future bookings 

• Build lasting relationships with local businesses and school districts to cultivate opportunities for future bookings 

• Partner with Marketing/Sales director and food and beverage team on compelling catering options and pricing 

• Partner with Marketing/Sales director and revenue management team on group sales pricing and incentives 

• Conduct high-level conversations with senior leadership regarding target accounts 

• All other duties assigned by leadership 

 

Education and Experience: 

• Bachelor’s degree in Marketing and/or Sales, Advertising, Communications, or related fields; Equivalent work experience will also be considered. 

• 1+ years of related work experience in sales, marketing, or customer service role highly desired 

• Experience with Salesforce CRM 

• Previous amusement park, theme park, or waterpark experience a plus 

 

Language: Ability to read, write, and speak fluent English; Spanish or other bilingual language skills are a plus. 

Requirements:   

• Must be at least 18 years of age to comply with Iowa Child Labor Laws 

• Ability to work flexible schedule, including evenings, weekends, and holidays, open to close 

• Must possess exceptional customer service skills, with an ability to resolve questions, problems, issues, and concerns in a positive and professional manner 

• Ability to handle high-pressure situations, meet the demands of constant deadlines and coordinate multiple priorities in a dynamic environment. 

• Must possess strong written and verbal communication skills and be comfortable communicating directly with potential and existing customers 

• Must be comfortable speaking in front of large groups 

• Strong desire to deliver high-quality group events that exceed client expectations 

• General financial acumen highly desired 

• Ability to identify trends and sales patterns with customers/guests 

• Must possess strong attention to detail and problem-solving abilities 

• Ability to use office technology and equipment, such as PC, software, copier, and telephone 

• Ability to follow direction, multi-task, and work as part of a team as well as independently 

 

Physical Requirements: 

• Ability to remain seated for extended periods of time, while using a computer 

• Ability to stand, walk, and remain on feet for long periods of time throughout the day 

• Ability to occasionally stoop, twist, kneel, bend, squat, or reach above shoulders 

• Ability to carry, push, pull, lift, and hold objects weighing 30 pounds or more 

 

Working Conditions: 

• This role will be primarily based in an office setting with frequent interaction with other outdoor park locations 

• Frequent exposure to the variable outside temperatures, including high heat, cold, direct sun, humidity, dust, rain, snow, ice, and other weather conditions 

• Subject to frequent interruptions, constant repetitive motion, high noise levels, flashing lights, and heavily populated environments 

 

 

Working at Adventureland Park is about making people happy! It’s about being independent and having fun, making new friends and earning extra money while doing so. As a Adventureland Park employee, you can be the smiling face that makes a great first impression for incoming guests, a cook that serves up tasty treats and culinary delights, a lifeguard who soaks up the sun while keeping guests safe, or a ride operator that keeps guests coming back for more thrills! There are many exciting seasonal job opportunities available to take your summer job to new heights! 

Team member benefits:

 

Adventureland Perks & Benefits: 

• Flexible schedule 

• Ability to cross-train and learn unique skills across various departments 

• Free admission to Adventureland Park and select Herschend Entertainment parks on your days off 

• Invitations to exclusive company-sponsored employee events throughout the season 
   

We’ve got great jobs for people just starting out in the workforce, looking for a second job or staying active after retirement. If you want a fun, flexible job with an innovative company, look no further than Adventureland Park Apply today!