Product Marketing Manager - GroundIQ

Job Description

At GroundIQ, we are transforming how engineers understand the subsurface. By combining advanced ground imaging with geotechnical data, we help engineers make faster, smarter decisions about what lies beneath. As part of Fugro, we combine the reliability and expertise of a global leader with the innovation and agility of a forward-thinking technology team.

We are looking for a Product Marketing Manager to drive the commercial success of GroundIQ®. In this role, you will translate complex technical capabilities into compelling value propositions, go-to-market strategies, and marketing initiatives that accelerate growth. You will play a key role in positioning GroundIQ®, Fugro's innovative solution that leverages data analytics and 3D ground modelling to enhance subsurface insights and risk management.

Your role

• You gather market insights, customer feedback, and competitive intelligence to guide product innovation, strategic investments, and market positioning;

• You develop go-to-market strategies, product launches, and commercial plans that drive awareness, adoption, and revenue growth;

• You define compelling positioning, messaging, value propositions, and pricing strategies that resonate with target audiences and generate demand;

• You conduct market research and identify customer needs, translating insights into requirements for Product Managers and development teams;

• You create sales enablement materials, marketing campaigns, and content to support lead generation and help commercial teams close more deals;

• You translate technical product capabilities into clear commercial messaging for diverse audiences across global markets;

• You measure and analyse marketing performance, continuously optimising initiatives and ensuring Sales and Marketing teams have the tools, knowledge, and assets needed for success.

Your track record

• You have 5+ years of experience managing product marketing activities across the product lifecycle, including positioning, pricing, and go-to-market planning, ideally within a technical or technology-driven environment;

• You have proven experience conducting market research, customer analysis, and competitive intelligence to identify opportunities and inform strategic decisions;

• You have a strong track record of developing impactful marketing campaigns and creating engaging content across multiple channels and formats;

• You have solid knowledge of digital marketing disciplines, including social media, email marketing, SEO, PPC, and marketing performance analytics;

• You are experienced with CRM systems and marketing automation tools, using data-driven insights to optimise customer engagement and marketing effectiveness;

• You understand sales processes and commercial strategy and are skilled at aligning marketing initiatives with business objectives and revenue goals.

What Fugro offers

• A diverse and inclusive working environment;

• A competitive salary;

• 29 holidays per year based on a fulltime employment (of which 4 are appointed by Fugro management) and the possibility to purchase 12 additional days; 

• Extensive career & training opportunities both nationally and internationally;

• Flexible working hours and the ability to work from home in accordance with your manager and corporate policies; 

• Commuting allowance;

• Modern pension scheme;

• Collective health insurance;

• Possibility to register with our corporate fitness plan;

• Coaching options through our EAP (Employee Assistance Program).

Are you interested?

Please visit our Company Page to find out more about what it is like to work at Fugro.  

For further information, please contact Stefanie Baldassarri-Steenhauer, Senior Talent Acquisition Partner, tel. +31 (0)6-114 55954.  

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After you have applied 

• You will receive an automated confirmation-email of the receipt of your application.  

• When we see a match, we will invite you for the first interview within a couple of days. Of course, you will also receive a message if we will not invite you;  

• After a successful first round, you will be invited for the second round. 

• If we are both still positive after the second interview, we will make you an offer, and with that we hope to welcome you to Fugro!

Disclaimer for recruitment agencies:

Fugro does not accept any unsolicited applications from recruitment agencies. Acquisition to Fugro Recruitment or any Fugro employee is not appreciated.