Product Marketing Manager

KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us.

The ICOS Vision Systems division focuses on the backend of the line semiconductor industry providing fully automated tools to inspect and sort, finished integrated circuit packages. For more than 15 years, ICOS has been a market leader with tray-to-tray and tray-to-tape inspection and sorting tools found in the production facilities of all major chipmakers in the world. Our market-leading technology and superior customer service requires strong talent in optics, machine control, algorithms and applications within our engineering teams. The ICOS division headquarters are in Leuven, Belgium with additional engineering and manufacturing operations in Singapore and Shenzhen (China).

Job Description/Preferred Qualifications

We are currently recruiting for a Product Marketing Manager to be based in our Leuven, Belgium location. This role will assist Product Leads in their following responsibilities:

Main point of contact between product division and the field (internal and customers) for:

• Technical questions
• Commercial questions (quote validation, configuration, final conditions)
• Provide visibility for critical escalation related to the product
• Management of product introductions

Sales Strategy

• Jointly define sales strategy with Regional Sales Managers.
• Monitor sales, forecast, follow up of sales leads of your product line

Develop technical contacts with customers

• Factory Managers
• Process engineers
• Tool owners

Understand technical roadmap of customers

• Organize technical roadmap meetings at key customers
• Attend industry specific conferences
• Follow up on industry analyst reports

Marketing

• Develop value messages – generic and customer specific
• Product positioning against competition
• Understanding of competitive products and roadmaps (score cards)
• Update on Technology, Competition, Market trends, etc

Management of projects for development of new products or new features:

• Communication to division and Sales teams to define the key market requirements.
• Review with customers and key internal stakeholders to determine the go-to-market strategy.
• Set priorities for critical application projects

Minimum Qualifications

Education

• Ideally hold a Bachelor's or Master  degree in Engineering (Electrical, Mechanical, Semiconductor, Computer Science)

Experience

• Field applications
• Process engineering
• Product engineering
• Sales engineering
• Technical marketing
• Product management

Soft Skills

• Proven customer-facing experience
• Excellent presentation skills and ability to influence executives and technical stakeholders
• Leadership

We offer a competitive, family friendly total rewards package. We design our programs to reflect our commitment to an inclusive environment, while ensuring we provide benefits that meet the diverse needs of our employees.

KLA is proud to be an equal opportunity employer

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