Global Paid Media and Growth Lead

Global Paid Media and Growth Lead

• Set, own and deliver the paid growth strategy
• Lead a multi-million dollar paid media function
• Circa $190k - $210k plus super and bonus

Join a global, high-growth digital platform operating at the forefront of the creative, content and AI ecosystem.

This is a pivotal role leading a multi-million dollar global paid media function, with a clear mandate to scale customer acquisition through sophisticated, full-funnel campaigns across social and non-search channels.

You’ll have end-to-end ownership of paid growth strategy and execution, working closely with in-house creative and analytics teams to build a high-velocity experimentation engine that drives measurable performance.

With direct access to senior leadership and the CEO, this role offers both influence and accountability in shaping the future of the growth function.

What You’ll Be Doing

• Own and execute the global paid media strategy across social and non-search channels

• Manage and optimise significant media budgets to drive strong ROAS and acquisition efficiency

• Build and scale a creative experimentation framework to continuously improve performance

• Leverage AI, automation and advanced tooling to enhance campaign optimisation and testing velocity

• Partner with analytics to define attribution models, measurement frameworks and experiment design

• Identify and unlock new growth opportunities across emerging platforms and channels

• Collaborate cross-functionally with creative, product marketing and growth teams

• Lead and mentor a small team

What You Bring

• Expertise in paid media with proven success managing large-scale acquisition campaigns across multiple geographies

• Deep expertise across platforms including Meta, YouTube, TikTok, Pinterest and programmatic display

• Strong track record building and scaling experimentation frameworks

• Experience leveraging AI and automation to improve campaign performance

• Advanced analytical capability with a commercial, results-driven mindset

• Leadership experience within high-performance marketing environments

• Strong cross-functional collaboration skills

Why This Role Stands Out

• Fully remote (across Australia or New Zealand)

• Ownership of a global, multi-million dollar paid media function

• Direct exposure to executive leadership and CEO

• Strong in-house creative and analytics capability (you won’t be flying blind)

• Real focus on experimentation, innovation and AI-driven growth

• Opportunity to shape the future of a high-impact acquisition channel

 

If you’re looking for a role where you can operate at scale, influence strategy and push the boundaries of paid growth, this is a standout opportunity.  Apply online or call Michelle Rubinstein at The Onset - 0413 463 043.