Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.

We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

Essential Duties and Responsibilities

• Develop and execute strategic marketing plans, brand strategies, go-to-market plans, and market development programs aligned with business objectives for assigned therapies and products.
• Evaluate market segments, treatment trends, customer journeys, unmet customer needs, reimbursement dynamics, policy developments, and competitive intelligence to identify growth opportunities and business risks.
• Define product, therapy, and portfolio positioning strategies, including value proposition, messaging, branding direction, sales tools, HCP education content, and customer engagement priorities.
• Lead integrated online and offline marketing programs to support patient acquisition, patient retention, therapy awareness, healthcare professional education, and patient association engagement where applicable.
• Apply digital and AI-enabled tools to enhance marketing analysis, marketing effectiveness, campaign efficiency, customer engagement, content development, segmentation, performance tracking, and insight generation.
• Leverage data analytics, CRM insights, digital dashboards, market research, and defined KPIs to monitor campaign performance, identify market signals, and translate insights into timely actions and optimized business decisions.
• Lead policy-to-hospital tracking and execution by monitoring relevant healthcare policy, reimbursement, and access developments; mapping implications by hospital/account; aligning internal stakeholders; and ensuring disciplined follow-through with field teams.
• Work closely with Sales, Medical Affairs, Government Affairs, Regulatory, Finance, Supply Chain, regional/global marketing, and other support functions to coordinate execution and influence favorable market development outcomes.
• Build and manage strong relationships with KOLs, professional societies, patient associations, hospital stakeholders, government-related stakeholders, industry partners, and relevant external organizations to support therapy adoption and market shaping.
• Support pricing, reimbursement, and access strategy by integrating market insights, customer value, competitive landscape, policy signals, and financial analysis into clear business recommendations.
• Lead key strategic projects and cross-functional initiatives, including market research, digital platforms, AI-enabled marketing pilots, hospital-level implementation tracking, policy-shaping initiatives, and transform policy to drive account execution.
• Plan and execute marketing activities within the approved operating expense level, ensuring compliant execution, effective resource allocation, milestone tracking, and measurable business impact.
• Own disciplined project management for key initiatives by defining clear milestones, timelines, KPIs, owners, follow-up mechanisms, and regular progress reviews to ensure on-time and on-target delivery.

Qualifications

• To perform this job successfully, the individual must be able to perform each essential duty satisfactorily and demonstrate strong business ownership, strategic thinking, analytical capability, stakeholder influence, and execution discipline.
• Strong understanding of healthcare, medical device, pharmaceutical, or therapy-based market dynamics, including hospital decision-making, reimbursement, and access considerations.
• Hands-on experience or strong interest in applying AI-enabled tools to enhance marketing effectiveness, content development, customer engagement, productivity, and performance optimization.
• Strong results orientation, commercial acumen, ownership mindset, collaboration, execution excellence, and experience in policy shaping or policy-related market development initiatives.
• Fluent English communication skills, both spoken and written.

Education and/or Experience

• Bachelor’s degree required; degree in business, marketing, pharmacy, science, healthcare, or related field preferred.
• MBA or equivalent business education strongly preferred.
• Minimum 8–10 years of experience in healthcare, medical device, pharmaceutical, or related industry, including at least 3 years of people management experience.
• Experience in therapy development, reimbursement/access strategy, policy-related execution, KOL management, patient programs, digital/AI-enabled marketing, or cross-functional commercial initiatives is strongly preferred.
• Prior experience working with regional or global teams is a plus.

Reasonable Accommodation

Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link

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