Category Content Lead- Home

Category Content Lead 

 About us: 

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers. 

Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in a fast-changing retail environment? Are you curious about the guest and can see the shopping journey through their eyes? Then you’ll have success on the Digital Strategy & Ops Team, whose goal is to offer guests a seamless online shopping experience across our platforms.  

PRIMARY FUNCTION 

The Product Content Category Lead will serve a key role in Digital Strategy at Target.  This position will have ownership over the Product Content Strategy for a category, including: product copy and features, image direction, video production, user generated and social content, review seeding, rich media integration, as well as defining and managing 3rd party Content Provider contracts and relationships within their category.  

PRINCIPLE DUTIES AND RESPONSIBILITIES 

• Lead PDP content strategy for an assigned pyramid, ensuring guest-first, on-brand content that drives conversion and meets quality and compliance standards.  

• Partner with key internal brand stakeholders (Product Design & Development, Owned Brand Management, Creative, Site Merchandising, Merchandising, and Item capabilities) to create category-relevant Item content. 

• Manage relationships with external Merch vendor partners, and 3rd party content providers to identify new content capabilities and optimize performance.  

• Scale content through strong workflows, tools, and budget management. 

• Images/video: benchmark competitive landscape to understand relevant photography style, integrating user generated and social content needed to create the best guest experience. 

• Features & Long-Copy: Collaborate with internal partners to identify important product attributes for use in long-copy and feature content on PDP.  Implement the best format for copy and feature content based on category needs to drive SEO/AEO. 

• Vendor Negotiations (3rd Party Content Providers): Work with relevant 3rd party data and content providers, partnering to align services provided, contract pricing, contract negotiations and relationship management.  

• Product Title: Understand External and Internal search trends to advocate for improved Product Title work within the Item team.   

• Working with the Product Content Planner, develop goals for product content coverage and conversion impact that reflect best-in-category content positioning for the digital channel. 

REPORTING/WORKING RELATIONSHIPS 

• Reports to Director, Product Content 

About You: 

• Four-year college degree with focus in business, marketing, editorial/creative, or related field preferred. 

• 5-10+ years experience within Product Content, Marketing, Site Merchandising, Item or Merchandising 

• Digital, e-commerce experience highly preferred 

• Proven leadership and decision-making skills 

• Strong partner relationship skills 

• Strong planning and organization skills 

• Assertiveness and strong initiative to drive change 

• Strong detail orientation with high degree of accuracy 

• Ability to be flexible, adapt quickly and work with ambiguity 

• Strong creative problem solving skills 

• Strong communication, presentation skills 

• Strong execution skills, self-motivated, able to set work plans and prioritize 

• Self-starter and able to thrive in a highly dynamic environment 

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.