- Location
- Turkey - Istanbul, Türkiye
- Type
- Full-time
- Department
- IT
- Seniority
- Senior
- Closing date
- Today
- Source
- Workday
Description
Job Description Summary:
The Coca‑Cola Company is evolving into a more digital‑first, data‑driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system’s next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end to end impact on growth, productivity, and efficiency.
This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation, it demands a strategic transformation of core capabilities, a domain based, product centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.
Job Description Summary
This position is responsible for defining and driving the end-to-end vision, strategy, and innovation for the Daha Daha & Extra Zone platform across the EME Operating Unit (primarily Turkiye & Kazakhstan) to deliver the required step change for Daha Daha and make it a stronger integral value driving part of business. The position sits at the intersection of product, experience design, technology, and commercial, with a clear mandate: deliver a seamless consumer experience as a digital product to drive growth, while ensuring cross-functional alignment between internal global teams and external bottling partners. Additionally, it carries a dedicated responsibility as a Trusted Advisor for the Turkiye market.
The product and operations leader will report to Vice President, Digital, Data and AI for the Eurasia and Middle East Operating Unit under Global Digital Network Tower and will be a member of Digital, Data and AI for the Eurasia and Middle East Operating Unit leadership team.
This role will lead a team of 5 direct reports, that have commercial acumen, data and insights capability, tech delivery and full stack engineering capacity.
Responsibilities include:
Product Vision, Strategy & Innovation
Define and drive the vision, value proposition, and strategic plan for Daha Daha & Extra Zone across the EME OU (primarily Turkiye and Kazakhstan). Ensure seamless alignment with overall business priorities while proactively identifying innovation, improvement, and scalability opportunities to drive sustainable growth.
Stakeholder Alignment & Collaboration
Establish clear alignment with internal stakeholders and bottling partners on long-range and annual strategic plans. Collaborate closely with Marketing, Franchise, Customer & Commercial Leadership, Data & Analytics, and Legal functions to execute the aligned strategy. Seamless partnership with the Global Digital Operations Team and other Operating Units is highly crucial for success in this role.
Roadmap & Governance
Translate the business-driven strategic vision into a clear, actionable product roadmap. Oversee the delivery of this roadmap using Agile methodologies, establishing structured governance routines, and ensuring the right stakeholders are actively involved throughout the entire process.
KPI Ownership & Performance Optimization
Define, monitor, and report on key product KPIs, deriving data-driven, actionable insights to continuously optimize and elevate product outcomes.
Team Leadership & Development
Lead the product team responsible for platform development, data assets, insights, and tools that shape the core Daha Daha & Extra Zone platform. Coach and mentor the team to drive engagement, continuous improvement, and robust career growth planning.
Vendor Management
Manage external vendors and technology partners to ensure strict alignment with strategic goals, encompassing service level agreements (SLAs), performance evaluations, and proactive crisis management.
Daha Daha Country Owner, Turkiye
Act as a trusted advisor to the Turkiye business unit by deeply understanding local strategic priorities and translating them into the most effective digital campaigns and consumer communication scenarios. Share deep digital expertise to position best-fitting platform use cases, building and maintaining a powerful consumer value proposition across all digital touchpoints.
EXPERIENCE REQUIREMENTS
15+ years of consumer digital product experience and operations with a proven track record of success.
Proven experience of leading digital Product teams.
Proven experience of thought leadership for Digital Analytics teams.
Strategic thinking; ability to articulate and build a shared vision.
Strong understanding of product operating models, Agile delivery practices, portfolio management, and operational execution frameworks.
Understands how existing and future technologies may be leveraged by Daha Daha & Extra Zone capabilities.
Strong ability to leverage data, analytics, AI tools, and operational insights to drive decision-making and business outcomes.
Demonstrated success leveraging data, converting it to insights, understanding business implications, and utilizing it to influence and gain alignment, thereby driving business results.
Proven ability to create use cases for business metrics as well as media productivity.
Strong ability to understand third-party partners' capabilities and transform them into growth opportunities.
Skills to collaborate and align with a diverse set of stakeholders; experience influencing others and delivering results cross-functionally.
Proven experience leading cross-functional operational initiatives and managing enterprise-scale programs and delivery governance.
Experience working in cross-functional and cross-geographical teams
Exceptional structured thinking, communication, executive storytelling, and problem-solving capabilities.
Entrepreneur mindset.
Expertise in Microsoft 365 tools, project/portfolio management platforms, and collaboration technologies.
Skills:
Agile Methodology, Application Development, Budgeting, Business Processes, Business Value Creation, Change Management, Decision Making, Financial Forecasting, Leadership, Long Term Planning, Microsoft Azure, Microsoft Office, Negotiation, Process Improvements, Risk Assessments, Risk Management, Software Development, Software Development Life Cycle (SDLC), Strategic Alignment, Strategic IT, Structured Query Language (SQL), Vendor Management, Waterfall ModelLocation(s):
TürkiyeCity/Cities:
IstanbulTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
August 14, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
