- Location
- United States · published
- Type
- Full-time
- Department
- Marketing
- Seniority
- Director
- Source
- Workable
Description
About WorkMoney, Inc.
At WorkMoney.org, we are dedicated to enhancing the financial well-being of hard working Americans. Founded on the belief of the American dream, we strive to provide our members with the tools, resources, and support they need to navigate their financial journeys with confidence.
We don't stop at individual support. At WorkMoney, we believe in systemic change and actively advocate for policies that promote economic fairness and opportunity. By amplifying the voices of our members and partnering with policymakers, we strive to create a more just and equitable economic landscape.
We believe that financial stability should be accessible for everyone and we're here to make that a reality. By offering financial tools and resources, fostering a supportive environment and championing policy changes, we empower our members to take control of their finances and build a more secure future.
Join us at WorkMoney, Inc. and become part of a movement dedicated to making sure all Americans can afford to live a good life.
About the Senior Program Director, Strategic Communications Position
The Senior Program Director, Strategic Communications helps strengthen how WorkMoney, Inc. tells its story and shows up for diverse audiences. Reporting to the SVP, Strategic Communications & Content, this role turns organizational priorities, ideas, and impact into communications that build awareness, elevate WorkMoney Inc.’s voice, and expand its reach and influence. As a strategist and practitioner, the Sr Program Director, Strategic Communications navigates an evolving media landscape with creativity and a keen sense of what will resonate, to seize timely opportunities and help ensure WorkMoney, Inc.’s voice is clear, relevant, and positioned to advance our mission.
Key Responsibilities
- Partner with leadership to develop, refine, and execute earned media strategies that advance organizational priorities, brand, and mission
- Build and strengthen the processes, materials, tools, and infrastructure needed to build and scale WorkMoney’s in-house earned media capabilities, ensuring an effective, scalable media relations function
- Translate complex organizational priorities, campaigns, and programmatic work into clear, compelling messaging and narratives for external audiences, partnering closely with cross-functional teams to ensure communications are accurate, relevant, and align with WorkMoney’s voice and goals
- Develop and execute media strategies and pitches for priority campaigns, organizational moments, and WorkMoney spokespeople, identifying audiences, messages, outlets, formats, and opportunities most likely to advance communications objectives and position WorkMoney, Inc. spokespeople for inclusion in relevant media opportunities
- Identify and respond to timely media opportunities, emerging issues, and external developments, exercising sound judgment and partnership with cross-functional stakeholders to develop appropriate rapid-response messaging and communications approaches
- Build, maintain, and deepen relationships with journalists and influential voices across digital and emerging media, to expand and diversify WorkMoney, Inc.’s media footprint
- Proactively identify strategic opportunities across evolving media formats, including podcasts, newsletters, Substacks, and other emerging platforms, to reach new audiences and strengthen visibility and influence
- Prepare and advise spokespeople ahead of media engagements, including developing messaging, talking points, briefing materials, and other preparation needed to help them communicate confidently, clearly, and effectively
- Serve as a strategic communications partner to teams across WorkMoney, Inc., building strong cross-functional relationships and maintaining a deep understanding of organizational and programmatic work to identify communications opportunities, anticipate needs, and ensure earned media efforts support broader priorities
- Manage communications consultants and external partners, establishing clear expectations, coordinating shared deliverables, and ensuring their work effectively and cost-consciously advances WorkMoney, Inc.’s earned media goals
- Refine and steward evergreen brand language and core organizational messaging, to ensure WorkMoney, Inc. communicates with a clear, compelling, and consistent voice across communications channels and touchpoints
- Monitor and assess earned media efforts and outcomes, using qualitative and quantitative insights to understand what is working, identify opportunities for improvement, and inform future communication strategies and tactics