BI Analyst – iGaming & Affiliate Performance

Cyprus | Full-Time | Onsite

About the Role

We are looking for an experienced BI Analyst to join our Acquisition Team in Cyprus and take ownership of performance analysis and automated reporting across multiple casino and sportsbook affiliate programs.

This is not a role where you simply maintain dashboards.

You will have visibility across multiple brands, affiliate programs, markets and partners, helping the business understand where real value is being generated, where performance is changing, and where the numbers require action.

Your analysis and reporting will go directly to the business owners and will influence commercial decisions around affiliate partnerships, deals, budgets and traffic allocation.

If you enjoy turning complex iGaming data into clear commercial insights — and using automation and AI to eliminate repetitive reporting — this role offers significant ownership and business exposure.

What You'll Own

You will be responsible for building a clear, reliable view of affiliate performance across our casino and sportsbook brands.

Your day-to-day responsibilities will include:

* Analyze traffic quality by affiliate, program, brand and market against key KPIs including registrations, FTDs, deposit acceptance, Net Cash, GGR, NGR, ARPU and OTD vs STD behaviour.

* Compare affiliate programs and identify performance trends, traffic mix, opportunities and underperformance.

* Track the same affiliate across multiple programs to understand how traffic quality and player behaviour differ between brands.

* Identify volume shifts, player overlap, sudden changes in conversion and other patterns that require attention.

* Build and maintain automated daily reporting for business owners — scheduled, reliable, easy to understand and with minimal manual intervention.

* Build custom dashboards and ad hoc reports for specific markets, programs, partners and campaigns.

* Develop automated alerts for anomalies such as KPI drops, unusual traffic spikes and changes in conversion behaviour.

* Validate tracking, postbacks and affiliate-platform data to ensure reporting accuracy.

* Work closely with Affiliate Managers and the wider Acquisition Team to understand the commercial context behind the numbers.

* Translate complex data into clear recommendations and actionable business insights.

Automation & AI

We want reporting to run on systems you build — not manual exports and endless copy-paste.

You will be encouraged to use modern automation and AI tools across your workflow, including:

* Query writing and debugging

* Automated reporting

* Data analysis and summarisation

* Report generation

* Workflow automation

* Anomaly detection

* Ad hoc analysis

We are looking for someone who sees AI and automation as practical productivity tools, not just buzzwords.

What We're Looking For

Essential

* 3+ years of professional experience in BI, Data Analysis or a similar analytical role.

* Previous hands-on iGaming experience within casino and/or sportsbook.

* Strong understanding of iGaming metrics including GGR, NGR, ARPU, FTD, OTD and bonus cost.

* Strong SQL skills and the ability to independently build, troubleshoot and optimise analytical queries.

* Hands-on experience with at least one BI platform such as Power BI, Tableau, Looker Studio, Metabase or similar.

* Experience building and automating recurring reports.

* Experience working with scheduled queries, APIs, connectors, Google Sheets/Apps Script or workflow automation tools.

* Excellent command of English, both written and verbal.

* Strong analytical thinking and attention to data accuracy.

* Ability to explain and defend the numbers behind your conclusions.

* High level of discretion when handling sensitive commercial information.

* Structured, proactive and comfortable working with a high degree of ownership.

Strong Advantages

* Experience analysing affiliate acquisition performance within iGaming.

* Understanding of affiliate commercial models including CPA, Revenue Share and Hybrid deals.

* Experience with automation platforms such as n8n, Make or Zapier.

* Active use of AI tools for SQL, analysis, reporting or workflow automation.

* Experience working across multiple casino or sportsbook brands/programs.

Why This Role Is Different

You will not be analyzing one isolated product or producing reports that disappear into an inbox.

You will have visibility across multiple brands, affiliate programs and commercial relationships, allowing you to identify patterns that cannot be seen from a single program alone.

You will work closely with the Acquisition Team while your reporting and insights reach directly to the business owners.

That means your work can directly influence:

* Affiliate investment and partner strategy

* Commercial deals

* Traffic allocation

* Acquisition budgets

* Market priorities

* Performance optimisation

What We Offer

* A key analytical role within a growing international iGaming environment

* Direct exposure to business owners and senior decision-makers

* Significant ownership of BI, reporting and automation within the Acquisition function

* The opportunity to work across multiple casino and sportsbook brands and affiliate programs

* Modern, AI-friendly working practices with the freedom to introduce smarter tools and automations

* A fast-moving environment where your analysis has a direct commercial impact

* Opportunity to build reporting processes and systems rather than simply inherit and maintain them

* Collaborative work with experienced professionals across Acquisition, Affiliates and the wider business

The Profile We'd Love to Meet

You are commercially minded as well as analytical.

You don't just report that a KPI changed — you want to understand why it changed, whether it matters, and what the business should do next.

You are comfortable working independently, challenging numbers when something doesn't look right, and building automated solutions instead of repeating manual processes.

Most importantly, you already understand the language of iGaming and can turn complex affiliate data into insights that people can actually act on.

If that sounds like you, we'd love to hear from you.