Marketing Programs Lead Commercial

Marketing Programs Lead Commercial

Description -

Job Summary
This role is responsible for developing and executing the Commercial marketing plans to build brand as well as capture demand aligned to detailed consumer understanding and business goals. Frequently contributes to the development of new ideas and methods.

Responsibilities
• Leads in depth understanding of consumer behavior, preferences etc.
• Contributes to the development of market plans and initiatives aligned to deliver marketing and business goals, including the development of budget scenarios.
• Prepares and presents regular reports to the management team, including key performance indicators and ROI analysis.
• Leads execution of marketing plan deliverables and milestones and works with cross functional teams to lead execution of specific touchpoints and activations in marketing plans.
• Performs analytics on marketing data to evaluate the performance of campaigns in the target market.
• Develops the design of consumer journeys and touchpoint plans that leverage paid, owned and earned media channels to maximize awareness and marketing goals.
• Understands and drives performance marketing with plans integrated and aligned to business goals.

• Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.


Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in consumer marketing, performance marketing, or a related field or an advanced degree with 3-5 years of work experience.


Knowledge & Skills

• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Social Media

Cross-Org Skills
• Consumer first approach

• Digital Fluency
• Results Orientation
• Learning Agility
• Effective Communication

Complexity
Responds to moderately complex issues within established guidelines.

Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (India)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"