Conversion Rate Optimization (CRO) Expert

Onda (https://ondaworks.com/) partners with brands to help them grow, by way of our pool of highly vetted talent experts within all areas of digital marketing. Onda acts as a "one-stop-shop" for e-commerce brands seeking assistance with their digital marketing labor and execution needs by providing premium talent. Joining our talent network offers you connections to the ultimate “freelance” gigs with our clients, but coupled with a variety of support departments (scheduling, billing, client resolution, etc) to help you focus on what you do best.

We are seeking a Conversion Rate Optimization (CRO) expert to develop and implement strategies to enhance user experience, increase conversion rates, and drive business growth through continuous optimization of web and digital channels.The ideal candidate will have a deep understanding of user behavior, conversion metrics, and A/B testing methodologies. 

 Responsibilities:

• Use data analytics tools to track and analyze and interpret user behavior, conversion rates, and other key performance indicators (KPIs)

• Develop optimization strategies by identifying opportunities for improvement in the user journey and conversion funnel. Create and implement A/B and multivariate tests to optimize landing pages, website content, and user interfaces

• Work closely with UX/UI designers, developers, and marketing teams to ensure that optimization strategies are aligned with overall business goals and executed effectively.

• Review and provide recommendations on all key conversion points within marketing funnel, looking for ways to increase efficiencies.

• Gather insights through user surveys, heatmaps, session recordings, and other research methods to understand user needs and pain points

• Generate regular reports on conversion metrics, test results, and optimization performance. Present findings and recommendations to stakeholders

• Keep up to date on the latest trends and best practices in conversion rate optimization, user experience, and digital marketing

Qualifications:

• Proven experience (at least 5+ years) as a CRO Specialist or similar role, with a strong portfolio of successful optimization projects

• Proficiency with CRO tools and platforms such as Google Optimize, Optimizely, VWO, etc

• Strong analytical skills with experience in data analysis and interpretation
  Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS, A/B testing tools, site analytics (Google Analytics 4) and business intelligence tools

• Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments at scale

• Excellent understanding of UX/UI principles and digital marketing strategies

• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously

• Strong communication skills, with the ability to present data-driven insights and recommendations clearly to stakeholders

• Bachelor’s degree in Marketing, Data Analytics, Business, or a related field a plus, but not required