Sr Strategist

Description

ABOUT MKG

Founded in 2003, MKG is a women-led creative agency specializing in brand experience. From moments to movements, our work breaks through culture by connecting brands with their people. We’re obsessively curious problem solvers who humanize brands through creative storytelling, purpose-driven engagement, beautiful design and impeccable production. We’re proud to be long-standing partners to brands like Google, Target, Netflix, Meta, HBO, Delta Air Lines, Béis and Spotify and have offices in NYC and LA, but work everywhere else, too.

WORKING AT MKG

We're in the business of experience. We aim to create incredible experiences for everyone – that includes consumers, our clients, and our teammates as well. We care deeply about the journey just as much as the final product. So while you’ll be working hard to check all the details (twice) to make sure the work is flawless, you’ll be shoulder to shoulder with some of the brightest, most compassionate and collaborative people in the industry. 

We have offices in NYC and LA. Candidates should be within commuting distance of either office and will need to be available for in-person collaboration on Tuesdays, Wednesdays, and Thursdays.

OVERVIEW OF THE ROLE

MKG is seeking a Senior Strategist to drive insight led thinking across key accounts and new business opportunities. This role sits at the center of culture, consumer behavior, and brand storytelling, translating patterns into clear direction that fuels impactful experiences.

You are a cultural observer and systems thinker. You know how to turn signals into stories and insights into ideas. You balance rigor with imagination and bring both clarity and energy into the room.

WHAT YOU WILL DO IN THIS ROLE:

• Lead the development of experiential and integrated strategies grounded in cultural and consumer insight
• Craft clear, inspiring creative briefs that unlock bold ideas and align teams around a shared objective
• Conduct qualitative and quantitative research, synthesizing findings into actionable opportunity areas
• Develop go to market frameworks that ensure ideas are designed for amplification across channels
• Establish KPIs and measurement approaches to evaluate and optimize program effectiveness
• Partner closely with Creatives to shape concepts from early spark through execution
• Lead client presentations, articulating strategic thinking with clarity and confidence
• Identify cultural moments, behavioral shifts, and emerging platforms that create opportunity for brands
• Mentor junior strategists and contribute to the growth of the broader Strategy discipline

Requirements

WHAT YOU WILL BRING TO THIS ROLE: 

Given the nature of experiential work, this role may require occasional travel and flexibility to work non-traditional hours, including evenings and weekends, as business needs arise

• 6-8+ years of relevant experience in a strategy role at a creative agency.
• Strong leadership skills with the ability to inspire, collaborate, and guide both clients and internal teams.
• The ability to command a room with confidence, demonstrating a strong presence in both client-facing and internal presentations.
• Deep expertise in cultural moments, tentpole experiences, sponsorship, digital/social, and experiential marketing.
• Proven ability to transform insight-driven strategies into impactful, measurable business results.
• Exceptional written and verbal communication skills for articulating complex ideas with clarity.
• Strategic and creative problem solver, able to navigate challenges with innovative solutions.
• Deep understanding of market trends, with a keen ability to spot emerging cultural movements and opportunities.
• Energize the team and clients with enthusiasm and levity, fostering a positive work environment.
• Bachelor’s degree or equivalent experience appropriate for senior-level strategy roles.
• A proven track record of leading and executing successful, high-profile campaigns for demanding clients.
• Expertise in brand marketing, sponsorship activation, and building long-term client relationships.
• Ability to think both strategically and tactically, driving business objectives through thoughtful execution.
• Consistently deliver high-quality work that exceeds client expectations in fast-paced environments.
• Possess a strong entrepreneurial mindset, staying proactive in identifying opportunities and delivering innovation.