Retail Area Manager GCC FPS

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

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YOUR MISSION

Responsible for leading and growing a portfolio of stores within a defined geographical area, driving sustainable sales growth, profitability and brand consistency through strong commercial leadership and operational excellence. The role translates retail strategy into effective multi-store execution and ensures consistent business performance and consumer experience across all assigned stores.

Key Tasks:

• Directly responsible for ensuring the Area consistently achieves or exceeds sales, KPI and profitability targets through effective business planning, performance management and expense control.
• Analyze business performance, customer insights, market trends and competitor activity to identify opportunities, mitigate risks and implement actions that drive sustainable growth across all stores.
• Develop and execute Area business plans that support sustainable revenue growth, market share and long-term business success.
• Monitor customer feedback, NPS and service metrics and implement actions that continuously enhance consumer experience.
• Guarantee a consistently high standard of consumer experience across the Area in accordance with PUMA Brand Values and service standards.
• Drive customer-centric behaviors that increase loyalty, repeat visits and brand advocacy across all stores.
• Ensure the execution of all Visual Merchandising standards, seasonal campaigns and product presentation guidelines, guaranteeing a consistent and compelling representation of the PUMA brand.
• Ensure assortments, product stories and seasonal collections are presented in a consumer-focused and commercially effective manner to maximize brand impact and sales performance.
• Oversee the execution of marketing initiatives, promotions and key brand events across the Area.
• Recruit, develop, coach and retain high-performing Store Managers who deliver strong commercial, operational and customer service results.
• Conduct regular store visits to coach Store Managers, review performance and ensure consistent execution of business priorities and operational standards.
• Ensure all required training and development programs are successfully completed and applied to drive performance and operational excellence.
• Drive operational consistency and execution excellence across all stores within the Area.
• Accountable for achieving payroll targets and maintaining operating expenses within approved budgets.
• Ensure compliance with company policies, procedures, operational standards and all legal, safety and regulatory requirements.
• Responsible for Loss Prevention, inventory management, stock accuracy and shrinkage control across all stores within the Area.
• Act as a change leader, ensuring successful adoption of new retail processes, tools, technologies and business initiatives.
• Lead and support the successful implementation of new store openings, closures, retail initiatives and business transformation projects.
• Partner with cross-functional stakeholders to deliver business objectives and provide Regional Management with regular updates on Area performance and key initiatives.
• Share best practices, market insights and consumer trends with regional and cross-functional stakeholders to support continuous business improvement.
• Visit all stores within the assigned Area at least once per month, with additional visits based on business and operational needs.
• Flexibility to work outside standard business hours—including evenings, weekends, and public holidays—is required based on operational needs.

Leadership:

• Responsible for all aspects of people leadership and talent management, including performance management, development planning, coaching, feedback, appraisals and employee lifecycle processes.
• Drive a high-performance culture through clear expectations, accountability, recognition and continuous improvement.
• Foster a positive and inclusive team culture by actively engaging team members, promoting open communication, and implementing initiatives that enhance employee satisfaction and well-being.
• Ensure compliance with all legal and operational requirements relating to occupational health and safety within own area of responsibility.

YOUR TALENT

• Four to five years of management experience in a focused, customer service-oriented retail environment (preferably apparel/footwear) with a results-driven track record
• Strong interpersonal, communication, and motivational skills
• Strong organisational and time management skills
• Possesses commercial acumen
• An inclination towards innovation and change
• Exhibits effective leadership
• PC-skills, MS-Office Knowledge, Outlook, Internet

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.