Health-Economics & Access Strategy Director

Title:

Health-Economics & Access Strategy Director

Company:

Ipsen (Shanghai) Trade Co., Ltd

 

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

Brand access strategy & pricing strategy to maximize business opportunities

• Be brand champion and work closely with brand team and asset team to define and support brand strategic imperatives.
• Develop pricing strategy to support product life cycle management. Identify pricing and market access pathway and strategy for inline and pipeline products.
• Integrate all available information including health care policy, market dynamics, product features, and business goals to maximize pricing and business opportunities.
• Determine launch and reimbursement pricing strategy in line with global counterparts and local brand team, market access team.
• Provide access insights and pricing scenarios to support business forecasts and business cases.
• Collaborate with BD team/Regulatory team to support early market access of early compounds.
• Lead brand plan, launch access plan, LRP in V&A team as brand liaison and generate access functional plan.
• Design appropriate HTA/market access projects to support access initiatives and maximize business opportunities as well as ensure smooth implementation
• Facilitate pricing and market access research projects to get deep insight.

Value proposition

• Define how the Value Proposition can best answer their priority interest and concern, develop value dossier and market access communication strategy and demonstration plan while create material pool including but not limit to value story, speaker slides, leave behind, poster, key visual and video, etc. to meet MA team’s needs and deliver brand value proposition to multi-stakeholders.
• Generate Health Economics & Outcomes Research (HEOR) evidence for inline and pipeline products to support assess strategic initiatives and brand communication strategy.
• Provide solid value dossier training to internal staffs to support access initiatives and brand access strategy.

Stakeholders’ engagement

• Identify and proactively engage internal and external stakeholders.
• Be brand champion and work closely with brand team and functional team with smooth communication to ensure excellent execution.
• Enhance Ipsen reputation and image and demonstrate brand value proposition to external stakeholders.
• Develop HTA engagement plan and keep rapport with key stakeholders.
• Develop high level scientific market access communication platform and engage CMA/RMA and cross functional team being deeply engaged.
• Establish cross functional leadership and work closely with cross function to ensure market access objectives achievement.
• Support Business to maximize market access opportunities

Team management & execution excellence

• Encourage team with “value for win” and “success” spirit and culture. Enhance Ipsen way of being and V&A  value for win vision and behaviour.
• Enhance team capability and drive team performance with clear KPI and performance criteria.
• Provide coaching and foster growth to enhance team competency and capacity.
• Develop and mange financial budget and monitor the project and cost  precisely.
• Ensure operational excellence based on optimized project management and cross functional alignment. Design and implement the integrated  access/HTA programs.

Knowledge, abilities & experience

Education:

• Major in Medicine, Pharmaceutical or Health care management, Pharmaco-economic background is preferred. Marketing strategy experience is as plus
• Languages: English and Mandarin

Experience (Proficiency):

• Above 8 years related experience of HEOR, pricing, market access, marketing or medical. Cross functional/industry experience is as plus.
• People management experience. 3-5 people manager’s experience is as plus
• Superior interpersonal and excellent communication skill, both internal and external
• Strong portfolio strategy/insights, and strategic thinking
• Integrity, teamwork spirit, self-motivated, ability to work in a complex environment
• Familiar with business operation process and brand plan

Specifics of the position:

• Good at written and spoken English
• Good at leadership, cross functional communication and project management
• Health care/Pharma industry experience is preferred. Marketing experience is as plus
• Willing to growth with IPSEN

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.