Overview

Demand Operations Administrator 2

📍 Location: Hyderabad, India | Remote | US Shift

About the Role

The Marketing Demand Operations Technology Administrator is an individual contributor within Hyland's Demand Operations function, responsible for the administration, execution, maintenance, and operational support of demand and engagement technologies across the revenue technology ecosystem.

This role supports the day-to-day reliability of demand generation operations through system administration, troubleshooting, documentation, and process execution — operating within established governance, operational standards, and documented processes. If you are detail-oriented, technically curious, and thrive in a structured, process-driven environment, this role is for you.

Your Role Responsibilities? Here's What You'll Do.

• Execute and maintain demand and engagement tooling in accordance with established operational standards, documented processes, and governance requirements, ensuring data quality and operational consistency across the revenue technology ecosystem.
• Investigate and troubleshoot operational issues across supported platforms, documenting findings, implementing approved solutions where appropriate, and escalating risks or architectural concerns to the right stakeholders in a timely manner.
• Support engagement workflows across Qualified (chatbots and conversational engagement), gifting platforms, and 1:1 or account-based outreach workflows enabled by 6sense and Qualified, ensuring accurate and consistent execution.
• Perform defined execution-level tasks in Marketo under direction from the Demand Ops Technology Admin; identify opportunities to leverage automation and AI to improve operational efficiency and recommend solutions for evaluation and prioritization.
• Complete work through established intake, tracking, and prioritization systems — primarily Workfront and JIRA — while creating and maintaining accurate, up-to-date documentation in Confluence related to demand processes, tool execution, cleanups, and recurring operational tasks.
• Collaborate effectively with Demand Ops leadership, business stakeholders, and senior technical resources to ensure consistent, high-quality execution and adherence to established governance, documentation, and operational standards across the demand technology ecosystem.

Technology Tools You'll Use

CRM & Marketing Automation

• Salesforce, Marketo

Sales Engagement

• Salesloft

Conversational & Account-Based Engagement

• Qualified, 6sense

Tag Management

• Google Tag Manager

Gifting Platforms

• Gifting & Engagement Tools

Project Management & Documentation

• Workfront, JIRA, Confluence

Role Essentials

Bachelor's degree in Marketing, Business, Information Systems, Communications, or a related field; equivalent experience may be considered, with 3–6 years of experience supporting CRM, marketing automation, revenue technology, or demand generation platforms in a structured operational environment.

Working knowledge of Salesforce, Marketo, and demand generation technologies, with demonstrated ability to support day-to-day administration, operational execution, and system maintenance across a revenue technology ecosystem.

Strong troubleshooting and analytical skills with the ability to identify, investigate, and resolve operational issues across marketing and demand technology platforms, documenting findings and escalating risks or architectural concerns as appropriate.

Strong documentation, organizational, and process management skills; exceptional attention to detail with the ability to manage multiple priorities within established deadlines and maintain accurate, up-to-date documentation in Confluence.

Effective written and verbal communication skills with the ability to work independently within established processes, governance models, and operational frameworks, and collaborate effectively across cross-functional teams to support shared initiatives.

What We'd Like to See

Familiarity with conversational engagement and account-based marketing platforms such as Qualified and 6sense, with experience supporting 1:1 or account-based outreach workflows and conversational engagement configurations.

Experience managing work through structured intake and prioritization systems such as Workfront and JIRA, with a demonstrated ability to operate efficiently and transparently within established workflows and governance frameworks.

Ability to identify opportunities to leverage automation and AI to improve operational efficiency, with experience recommending, documenting, and presenting solutions for evaluation and prioritization by Demand Ops leadership.

Experience with Google Tag Manager and familiarity with digital marketing operations, tag management, and campaign tracking within a demand generation or marketing operations context.

Proven ability to collaborate effectively with senior technical resources and cross-functional stakeholders, with a proactive, solutions-oriented approach to operational challenges and a genuine commitment to continuous learning and professional development.

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

© Hyland. All rights reserved.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.