PG India - Director- Media Planning

Company Description

About Publicismedia

 

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

Overview

Job Responsibility:

·       Analysing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible

·       Assessing the impact and suitability of different media types used to target certain markets based on their clients' needs and wants

·       Developing various options for media plans based on the client's objectives

·       Analyzing the client's post-campaign results and recommending refinements

·       Interacting with internal and external partners to evaluate, implement, and maintain a media plan

·       Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards

·       Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty

·       Working closely with clients to understand their needs, wants, and objectives, and then determining which media channels fit best for specific campaigns

·       Learn line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business.

·       Ensure the correct deployment & implementation of

o   on-going brand campaigns

o   Application tools on both strategic and implementation level of planning

o   Application of BARC Software & other media software’s at various stages

 

Competencies:

• 10+ years media planning experience required, with focus on strategic and operational planning and execution, in regional/global accounts

§  Demonstrable experience with building effective advertising campaign

§  Marketing & Media Understanding and Knowledge- thorough understanding of how marketing and advertising works.

§  Working knowledge of Media Softwares like BARC, TAM, MAP

§  Excellent interpersonal, communication & presentation skills

§  Strong client facing and project management skills

§  Efficient team player

§  Strong Strategic thinking capabilities.

• Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning
• Adaptive and keen to learn on the digital ecosystem
• Familiar with the timelines, processes and needs of the implementation of all media
• Demonstrate critical thinking and problem solving
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Supervisory skills
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
• Integrate understanding into the work to make decisions on the business
• Filter and adapt the different options and applies good judgment combined with hard facts to select which ideas will produce the best results
• Understand what the client's business needs by understanding the history of the brand and what the client wants it to stand for.  Understand the client's strategic intent and the implications for building the client's business
• Proficient in all syndicated and proprietary media applications.
• Keep abreast to the development and trends in the ever changing media landscape.
• Able to tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.

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