TA Representative

Job Description Summary

The TA Representative in Kazakhstan is responsible for supporting HQ by executing the in-field tactics for assigned priority brands within a defined territory. The role focuses on high-quality external stakeholder engagement and delivery of agreed field performance objectives, in line with Novartis policies, ethical standards, and compliance requirements.

 

Job Description

Major accountabilities: 

• Execute the field execution framework by:
  • • segmenting external stakeholders according to company standards (e.g., via ViP tool),
    • using tailored promotional content and key messages by segment audience,
    • adhering to data driven call plans suggestions (e.g., via IDS+),
    • consistently deploying personalized omnichannel stakeholders journeys enabled by global International digital tools (e.g., RepAI, IDS+, OnCore,Veeva, etc.),
    • adhere to the agreed target number of visits and their frequency and reporting timelines,
    • timely documenting external stakeholders visits.
• Deliver high-quality, compliant product promotion in-field activities and external stakeholders engagements, in alignment with brand and TA engagement tactics and by:
  • • applying approved messages,
    • leveraging technology enablement to enhance external stakeholder engagement (e.g. RepAI, IDS+, OnCore, Veeva, CRM, etc.),
    • continuously improving execution quality through building on coaching feedback inputs and performance insights with respective area manager and/or TA head.
• Act as a trusted therapeutic area partner to HCPs, explaining clinical data, evidence, and appropriate product use leveraging product, area, and competition knowledge.
• Maximize technology enablement support systems, e.g. “next best action” proposals, to enhance external stakeholders engagement impact.
• Collect, interpret, and share field insights on best practices, external stakeholders needs, market dynamics, competitor activity, and territory needs and priorities, to develop actions to address them.
• Participate in or contribute to local events, meetings, and promotional activities in compliance with governance standards.
• Identifies opportunities to optimize promotional activities and develops a specific action plan to enhance long-term performance of account and in assigned territory.
• Collaborate cross-functionally with TA Brand Manager, Medical TA, Value & Access, and Execution Excellence partners.
• Operate fully in line with HQ guidance, Novartis policies, ethical standards, and local regulatory requirements, adhere to applicable legislation, SOPs, adverse event reporting requirements, and other relevant compliance obligations.
• Analysis of the entrusted territory and a plan for its development. Making a forecast for hospital purchases.
• Negotiating with clients and partners on the potential inclusion of the company's drugs in the formulary of health care facilities and regions, drug provision programs at the local level.
• Systematic work with key distributors, ensuring the necessary stocks of drugs in the entrusted region.
• Control of supplies and development of tender positions in the entrusted territory.

Key performance indicators:

• Achievement of field performance objectives

• Quality and effectiveness of external stakeholders interactions, including adherence to 6IBs model and personalized omnichannel external stakeholders engagement

• Coverage and frequency against suggested call plans

• Adherence to compliance, reporting, and CRM standards

• Quality of insights provided to cross-functional teams

• Progress on field effectiveness assessment (incl Capability building requirements)

• Adherence to field tactics guidelines

• Completed product and disease knowledge tests (if applicable)

• Achievement of the market share (market share of the products and the Company on the whole, and growth therein).
• Frequency of visits to the target clients, percentage of the clients with growing performance.
• Availability of a client database with segmentation (potential, loyalty, category and frequency of visits) valid for the current month.
• Patient access impact
• Launch excellence
• Portfolio growth
• Stakeholder engagement outcomes

Education:

·       University degree in life sciences, business, or a related field.

Languages:

·       English optional

·       Country language required

 

Experience/Professional Requirement:

 

Relevant Experiences

·       Proven experience in pharmaceutical or healthcare performance and promotional activities.

·       Strong external stakeholders engagement and relationship management skills.

·       Ability to execute omnichannel stakeholders journeys effectively.

·       External stakeholders centric mindset with strong execution focus.

·       Analytical skills to interpret data and KPIs.

·       Strong communication and interpersonal skills.

·       Ability to work independently while collaborating across teams.

·       Proven ability to use digital/AI tools as part of daily work.

·       High standards of integrity, ethics, and compliance awareness.

  

 

Skills Desired

Change Management, Coaching, Collaboration, Commercial Excellence, Complexity Management, Leadership, Mentorship, Professional Ethics