Integrated Media Manager / Senior Manager

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

 

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

 

Go ahead, the world is waiting.

 

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

 

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

 

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

 

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

The Manager / Senior Manager is responsible for leading integrated marketing and media initiatives for a portfolio of luxury and premium brands within the Singapore market. This role serves as the primary client partner, driving strategic planning, campaign execution, performance optimization, and business growth across paid, owned, and earned channels.Working closely with clients, agency specialists, and media partners, the individual will ensure campaigns are effectively developed, executed, measured, and optimized while delivering exceptional client service and business outcomes.

Responsibilities

• Act as the primary day-to-day client lead, building trusted relationships and serving as a strategic advisor to clients.
• Lead the development of integrated communications and media strategies tailored to business objectives, consumer insights, and market opportunities.
• Manage end-to-end campaign planning and execution across digital, social, content, performance, CRM, search, and offline channels.
• Collaborate with internal agency teams to deliver integrated solutions and ensure seamless execution across all touchpoints.
• Oversee campaign performance, optimization, measurement, and reporting, translating insights into actionable recommendations.
• Monitor market trends, consumer behaviours, competitor activity, and industry developments to identify opportunities for clients.
• Manage campaign budgets, timelines, scopes of work, and deliverables to ensure projects are delivered efficiently and accurately.
• Drive proactive business growth by identifying upsell opportunities, new initiatives, and innovative solutions for clients.
• Maintain high standards of operational excellence, campaign governance, and quality control across all client deliverables.
• Mentor and support junior team members, fostering professional development and excellence in client servicing.

Qualifications

• 5–8 years of experience in integrated marketing, media planning, account management, client servicing, or a related discipline.
• Strong understanding of integrated communications planning, digital marketing, media strategy, performance marketing, consumer insights, and campaign measurement.
• Experience managing luxury, premium, retail, beauty, fashion, or lifestyle brands is highly preferred.
• Proven ability to manage multiple campaigns and stakeholders within a fast-paced agency environment.
• Strong commercial acumen, with experience managing budgets, scopes, and client relationships.
• Excellent analytical skills, with the ability to translate data and insights into actionable recommendations.
• Strong presentation, communication, and stakeholder management skills.
• Ability to lead cross-functional teams and deliver integrated solutions across multiple disciplines.