Marketing Specialist II, III

Want to be a part of something bigger than yourself? To contribute to a team making moves on a global scale? Then you’re invited to join the team that lives the So Cal, So Easy vibe. The phenomenal team works daily to connect people, places and create experiences for the millions of passengers traveling through Southern California’s Ontario International Airport (ONT). ONT is looking for people who think outside of the box, who get excited about the possibilities, and who want to continue paving the way for the fastest growing airport in the U.S. If you want to be a part of a vibrant team making world-class moves, and contribute to shaping the future of this airport, region and industry, then look no further. #ThisisONT.

COMPENSATION

Level II
$82,400 – $103,000 annual salary + a generous benefits package to include medical, dental, vision and 10% employer paid 401A through VOYA Financial.

*Hiring Salary Range: $82,400 – $92,700 annual salary

(starting salary will be within this range based upon qualifications)

Level III

$97,850 – $118,450 annual salary + a generous benefits package to include medical, dental, vision and 10% employer paid 401A through VOYA Financial.

*Hiring Salary Range: $97,850 - $108,150 annual salary

(starting salary will be within this range based upon qualifications)

SUMMARY

Employees in this classification perform various complex technical and administrative functions related to marketing efforts to increase passenger growth and usage at Ontario International Airport (ONT) and attract new domestic and international airline services. Incumbents will establish and maintain a variety of working relationships with internal and external business professionals, stakeholders, and internal divisions; execute on marketing strategies and plans; assist with organizing assets, timelines, and deliverables; use data to iterate and refine campaigns and/or Marketing and Communication activities and support various departments in maintaining brand voice and consistency.

DISTINGUISHING CHARACTERISTICS

The Marketing Specialist II & III are the advanced & senior-level class within the Marketing Specialist series and are expected to utilize and apply skills and knowledge to perform the duties identified below. Incumbents within this classification initially perform complex assignments and receive increasingly complex duties and responsibilities as experience is gained. This role reports to the Marketing Manager, who manages the Ontario International Airport Authority’s (OIAA) implementation of marketing and communications efforts and initiatives.

JOB RESPONSIBILITIES

Important and essential duties may include, but are not limited to the following:

• Assists with continuity of comprehensive Marketing and Communications strategies to ensure they align with business goals and objectives.
• Supports in-house divisions on their marketing or communications needs as assigned.
• Updates and coordinates website content through a content management system, ensuring accuracy, timely publication, brand consistency, and an effective user experience.
• Supports newsletters and email marketing communications, including laying out content, graphics, links, coordinating approvals, scheduling, distribution, and performance reporting.
• Participates in the development and implementation of marketing and communications strategies to attract new domestic and international airlines services.
• Establishes and maintains effective high-level relationships with key targets and industry partners to position ONT as Southern California’s most desirable international airport regionally, domestically, and globally.
• Works closely with local stakeholders, community partners, vendors, and other external partners to coordinate assigned marketing and communications projects, assets, timelines, and deliverables.
• Works to maximize cooperative marketing funds through partnerships with the airlines, tourism industry and relevant businesses to increase awareness and sales of airline seats.
• Proactively develops new strategies and content focused on building and maintaining a positive perception of the ONT brand and increasing community engagement.
• Assists with the preparation of accurate and timely reports related to department activities.
• Collaborates with team members to create dynamic marketing materials and/or creative approaches for programs and activities through graphic design and asset development.
• Collaborates with creatives (graphic designer, photographer, printer, etc.) on marketing materials and is familiar with terminology in this field (ex. Specs/dimensions; Adobe Suite; DSLR, bleed, install, etc.).
• Assists with planning of on-property and off-property events including but not limited to: asset development, planning, signage, and other assignments for department activations
• Does related work as assigned.
• May occasionally be assigned to other duties for training purposes, technological advances or for emergency response.

Level III
Building on the responsibilities outlined for Level II, the Level III position includes the following additional responsibilities:

• Manages and coordinates website content through a content management system, ensuring accuracy, timely publication, brand consistency, accessibility, and an effective user experience.
• Develops, coordinates, and evaluates newsletters and email marketing communications, including content layout, graphics, links, approvals, scheduling, distribution, and performance reporting.
• Participates in and may train others on the development and implementation of marketing and communications strategies to attract new domestic and international airlines services.

PROFILE OF THE IDEAL CANDIDATE

• Possesses subject matter expertise and a track record of accomplishment in all or many of the disciplines outlined previously in this job description
• Possesses outstanding attention to detail in design, copy, graphics, etc.
• Possesses proficiency in digital marketing, website content management, and UX design principle
• Possesses advanced proficiency in the graphic design process from inception to completion
• Possesses a strong work ethic and self-starter mentality
• Possesses sound written and oral communication skills
• Possesses outstanding customer service skills
• Effectively prioritize and execute tasks in a high-pressure environment
• Maintains a familiarity with the airport’s infrastructure, airline carrier operations, and the communities served
• Ability to manage multiple projects in collaboration with external vendors and agencies from beginning to end
• Ability to understand and follow written and oral instructions
• Ability to understand and apply complex policies and procedures fairly and consistently
• Possesses the ability to interact effectively and courteously with employees, tenants, and the general public in an international aviation environment
• Ability to evaluate, prepare, and present clear and concise reports
• Ability to handle high-profile incidents effectively, appropriately, and tactfully
• Ability to develop and establish strong working relationships with key partners as demonstrated by the level of two-way communication and feedback
• Consistent implementation of the marketing strategies

• Ability to foster cooperation and support from local, state, and national tourism bodies for air service to ONT
• Strength in accountability and follow through
• Ability to consistently demonstrate the Core Values of OIAA

Level III
Building on the profile outlined for Level II, the Level III position includes the following additional qualities:

• Possesses advanced proficiency in digital marketing, website content management, and UX design principles
• Ability to develop and follow written and oral instructions
• Ability to understand, apply and train others on complex policies and procedures
• Ability to lead and mentor assigned staff
• Ability to apply policies and procedures fairly and consistently

MINIMUM QUALIFICATIONS

Any combination of education, training, and experience that would likely provide the knowledge, skills, and abilities to successfully perform in the position.

Level II

• Equivalent to a Bachelor’s Degree in Marketing, Communication, Public Administration, Business Administration, or a closely related field.
• Three (3) years of increasingly responsible experience in marketing, communications, or sales.
• Experience with graphic design, including proficiency in Adobe Illustrator and/or Photoshop.
• Experience with digital marketing, website content management, and UX design principles is preferred.
• Experience in marketing for a medium to large commercial airport is desirable.

Level III

• Bachelor's Degree in Marketing, Communication, Public Administration, Business Administration, or a closely related field is required.
• Four (4) years of increasingly responsible experience in marketing, communications, or sales, preferable at a rapid-growth organization.
• Experience with graphic design, including proficiency in Adobe Illustrator and/or Photoshop.
• Experience with digital marketing, website content management, and UX design.
• Experience in marketing for a medium to large commercial airport is desirable.
• Lead or supervisory experience of at least one (1) year is highly desirable.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Finger dexterity to utilize a keyboard to input information on a computer
• Ability to lift and carry files and other media weighing up to twenty-five (25) pounds up to a distance of approximately 20 feet
• Ability to access areas owned or leased by OIAA
• Ability to work effectively for long stretches of time on an unpredictable schedule, typically in high-pressure situations 

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee might encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Climate controlled office environment
• Passenger airline terminals including operations areas not open to the public
• Frequent domestic and international air travel to support OIAA operations

LICENSES / CERTIFICATION

• Valid Driver’s License equivalent to a California Class C Driver’s License
• Acceptable driving record at time of appointment and throughout employment
• Ability to pass all background / reference checks, knowledge examinations, as well as aptitude tests necessary to obtain an OIAA employee badge at ONT

This is an at-will, exempt position. Only a valid and properly executed employment agreement may alter status as an at-will employee. Verbal contracts are not valid. The employment relationship may be terminated at the will of either party upon notice to the other. As an at-will employee, there would not be an established property interest in continued employment with OIAA.

ADDITIONAL INFORMATION

• Candidates who successfully complete all phases of the selection process will be placed on an eligibility list. Current and future vacancies will be filled from this list. Lists typically last for 6 months but may be extended or abolished based upon the needs of the Ontario International Airport Authority (OIAA).
• The OIAA  encourages applications from qualified individuals with disabilities as defined by the Americans with Disabilities Act and the Fair Employment and Housing Act. Individuals who require a reasonable accommodation to participate in any phase of the selection process must make such a request during the application process. Applicants with disabilities that affect sensory, manual, or speaking skills may be provided with a test in a format that does not require the use of the impaired skill. Persons requesting reasonable accommodation will be required to provide documentation of such a need.
• The OIAA  supports a Drug-Free Workplace. The pre-employment physical may include a drug screen where permitted by law.
• Successful candidates shall be required to complete a verification form designated by the Department of Homeland Security United States Citizenship and Immigration Services that certifies eligibility for employment in the United States of America.
• All potential employees are required to pass a fingerprint review and may be required to pass a pre-employment physical examination prior to appointment.
• Employees are required to successfully complete all background / reference checks, knowledge examinations, as well as aptitude tests necessary to obtain an OIAA employee badge at ONT.
• The provisions of this bulletin do not constitute a contract expressed or implied and any provisions contained in this posting may be modified or revoked without notice.
• If applicable, official college transcripts may be required prior to receiving an offer of employment.