Senior Digital Engagement Specialist

Inside the Role

The Aftermarket Digital Experience team is leading the industry through Excelerator, our cutting-edge eCommerce platform that delivers a seamless search, find, and buy experience, empowering customers to purchase parts, connectivity services, and extended coverage with ease.

We’re seeking a Senior Digital Engagement Specialist to shape and execute our engagement strategy. In this role, you’ll set a clear vision and identify impactful ways to connect with users across the platform. As new features and capabilities are introduced, you’ll ensure teams are equipped with the right resources and training to support successful adoption. You’ll lead the development of consistent, scalable training programs that deliver impactful learning experiences across the organization.

Collaboration will be essential, you will partner with cross-functional teams to align goals and expand enablement initiatives. Through continuous measurement and feedback, you’ll refine your approach and demonstrate how strategic engagement and training drive confidence, performance, and long-term success.

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

What You Drive at DTNA

• Design and deliver comprehensive training programs and materials for all levels of the organization, including internal staff, dealers, and customers
• Identify and prioritize training needs, developing a strategic roadmap to support adoption and performance goals
• Continuously review, validate and refine the training portfolio and roadmap to ensure alignment with learning objectives and evolving business needs
• Lead the full training project lifecycle from vision and planning through instructional design, pilot testing, and deployment ensuring seamless coordination of resources, communication, and execution
• Develop engaging training content across multiple formats, including instructor-led sessions, workshops, computer-based training (CBT), and online support tools.
• Evaluate training effectiveness by measuring return on investment (ROI) and piloting innovative techniques, tools, and delivery methods to enhance learning outcomes

Knowledge You Should Bring

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field
• 4 + years of experience in training, learning & development, digital engagement, or business development
• Proven track record of leading cross-functional initiatives and fostering effective collaboration across departments
• Exceptional written and verbal communication skills, with the ability to clearly articulate training strategies and engage stakeholders
• Skilled in creating compelling, audience-focused presentations using visual storytelling, structured content, and visualization methods
• Experience designing and delivering scalable training programs tailored to diverse audiences and learning styles
• Highly self-motivated and capable of managing tasks independently while driving projects to completion
• Proficient in Microsoft Office Suite, with working knowledge of tools like Excel, PowerPoint, and Outlook
• Experience leveraging computer-based training (CBT) tools and digital adoption solutions, such as WalkMe, to develop, deliver, and optimize training programs
• Expertise in Google Analytics to evaluate user engagement, uncover knowledge gaps, and inform training and enablement initiatives

Exceptional Candidates Might Have

• Master’s degree in Business Administration, Marketing, Communications or a related field
• Proficiency in data visualization tools such as Power BI and Tableau, with the ability to build and interpret dashboards to inform strategy
• Familiarity with Agile, Scrum, and Lean methodologies, with experience applying them in cross-functional project environments
• Experience working with DTNA’s dealer network or within a similar automotive or manufacturing business
• Experience with SAP eCommerce Cloud, Jira and Confluence

#LI-CF1

#LI-HYBRID

Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)-

Fort Mill, SC US, Portland, OR US. Relocation assistance is not available for this position.

Schedule Type:

Hybrid (4 days per week in-office / 1 day remote). This schedule builds our #OneTeamBestTeam culture, provides an unparalleled customer experience, and creates innovative solutions through in-person collaboration.

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we’re building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA’s legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future – building a cleaner, safer and more efficient tomorrow for all.

That is what we are working toward - for all who keep the world moving.

Additional Information

• This position is not open for Visa sponsorship or to existing Visa holders
• Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
• Final candidate must successfully complete a criminal background check
• Final candidate may be required to successfully complete a pre-employment drug screen
• Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
• EEO - Disabled/Veterans

Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.

For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.