Online Distribution Manager - Kenya

 

 

Luxury Hospitality. Global Talent. Expertly Matched.

www.llrecruit.com | [email protected]

 

ONLINE DISTRIBUTION MANAGER

 

KENYA

START DATE: ASAP

Are you a digital strategist with a flair for driving online revenue and crafting seamless guest journeys? Our client—renowned luxury resorts in Kenya—is seeking a forward-thinking Manager to elevate their digital

presence and accelerate commercial performance across multiple properties.

In this high-impact role, you’ll lead the charge in optimizing online sales channels, enhancing user experience, and translating brand excellence

into measurable results. If you're passionate about blending data-driven decision-making with creative innovation, this is your opportunity to

shape the future of luxury hospitality in East Africa.

RESPONSIBILITIES:

• Ensures that Online sales revenues in resorts are met and exceeded according to targets established by head office and corporate Commercial Director.

• The responsibilities will include analyzing, reviewing, recommending and building strategic and tactical actions to optimize the internet as a marketplace to drive business profitability by increasing visitors, improving conversion rates, improving basket/shopping cart size and managing ROI.

• To develop a plan in line with the company mission statement to sell online including B2B and B2C sales. To create, implement and perform continuous maintenance on the company web systems.

• To maintain the highest level of courteous, professional, and efficient service to all guests.

• Liaise with related Departments to ensure profitability, control costs and quality standards to ensure total guest satisfaction.

• you will be responsible for the results of the marketing plan and activities used by the assigned resorts to increase brand

 

 

 

Luxury Hospitality. Global Talent. Expertly Matched.

www.llrecruit.com | [email protected]

awareness, communicate promotions to all relevant target markets and address hotel business needs. Specifically, you will performing tasks to the highest standards

Main Duties: • Optimizing digital marketing outreach for the properties through

SEO, pay-per-click (PPC) and search engine marketing (SEM) and social media marketing (SMM), Social Media integration.

• Working with revenue management to align the strategies with profit and growth drivers via strategy development to support and execute customer life-cycle/behavior/sales funnel based campaign management, cross-sell, up-sell using push/pull campaigns; drive direct response media and digital channel strategy to maximize bookings and revenue for the properties to deliver YOY growth.

• Developing and managing analytics platforms and measurement standards, analyze results and recommending actions.

• Enabling the properties to be competitive in the internet marketplace through thought leadership, process improvement initiatives and innovation.

• User/customer experiences including information architectures, UI design and aesthetics, content, behavior-based navigation, branding and marketing, performance and functionality.

• Create property level marketing plans and work with internal teams and stakeholders to execute to ensure property business goals are met.

• Evaluate immerging technologies, supervise e-commerce product development and introduce SAS solutions to drive customer acquisition, loyalty and revenue generation in alignment with company’s broader strategy.

• Manage external agencies required for digital and web support services to ensure delivery of projects, alignment, consistency, efficiency of deliveries.

• Manages a team of E-Commerce and marketing professionals in the day to day operation and in execution of strategy and tactics.

• Determine what website formats to use, develop affiliate marketing programs, implement online security and co-ordinate all online transactions and marketing efforts.

• Control all aspects of company online business. Negotiate contracts with suppliers and payment services and stay up to date on any software or data management trends.

• Develop innovative, strategic programs to drive sales, memberships, and website traffic; websites, write copy and create web content including banner ads and rich media videos.

• Maximize search engine optimization (SEO).

 

 

 

Luxury Hospitality. Global Talent. Expertly Matched.

www.llrecruit.com | [email protected]

• Write right keywords in content so that web pages are crawled by the major search engines to get high rankings on search results.

• Develop plan for customer relationship management (CRM)…capture data about website visitors to use in marketing strategies. Produce and distribute pre-stay, post, stay, during- stay and direct marketing promotions; in-house staff and repeat guest newsletters.

• Act as the front-line Manager by interacting with online customers, fans and critics in real-time forums, chat rooms, postings, etc.

• Develop the operating tools necessary and incidental to modern management principles e.g., budgeting, forecasting, purchase specifications, report preparation and presentation, etc. Prepare a list of required supplies, and check that items are ordered and received in a timely manner to ensure that they are on hand at all time.

• Implement effective control of all costs and expenses including labor, supplies, equipment, etc.,

• and the proper use thereof, in order to achieve Department budget goals.

• Execute effective content management across all available channels, including hotel websites, OTAs, social media, mobile marketing and partnership programs.

• Develop monthly / quarterly reports on activities highlighting results and next steps

• Develop, maintain and grow the hotels’ databases to promote all hotel disciplines including targeted campaigns.

• Be mindful and attentive of local news or stories affecting hotel business and inform line management swiftly and effectively on information which could impact the reputation of the hotels.

• Actively respond to requests for information about the hotels. • Develop reports on specific marketing and PR initiatives and

promotions. • Review third party website content, ensuring standards are met

and information is accurate, creative and current. • Execute and report on competitive analysis on hotel, food and

beverage and eCommerce marketing activities and maximize compatibility with public relations efforts.

• Ensure hotels have appropriate marketing and PR archives and content including up to date media lists, press kits, collateral, photo and video library, newsletters, brochures, desktop publishing and all matters relating to marketing and PR.

• Maintain communications connected with hotel crisis and issues. • Perform other duties that may be assigned from time to time

within the area of responsibility.

 

 

 

Luxury Hospitality. Global Talent. Expertly Matched.

www.llrecruit.com | [email protected]

• To meet the budgeted targets within online sales for the properties in the assigned resorts.

REQUIREMENTS:

• Proven experience in e-commerce management in the hospitality industry.

• Strong analytical and strategic planning skills. • Excellent communication and interpersonal abilities. • Knowledge of SEO, PPC, SEM, and social media marketing. • Bachelor’s degree in Marketing, Business, or a related field

advantageous • Fluency in English and advanced computer skills

Together with Greenpop we have joined the TREEvolution!

We pledge to plant two trees for every successful placement, one on behalf of YOU and one on behalf of our client!