Marketing Analytics Specialist 100% (f/m/d)

At Julius Baer, we celebrate and value the individual qualities you bring, enabling you to be impactful, to be entrepreneurial, to be empowered, and to create value beyond wealth. Let’s shape the future of wealth management together.

Julius Baer is the leading Swiss private banking group and a premium brand in global wealth management with a focus on servicing and advising sophisticated private clients. In order to strengthen our leading position and shape the future of wealth management, both a comprehensive range of first-class solutions and committed teams behind them are essential. We therefore celebrate and value the individual qualities of our employees, enabling them to be entrepreneurial and empowered to create value beyond wealth.

Brand & Marketing power our firm's short- and long-term success by positioning, promoting and protecting our unique brand. We design intuitive digital user journeys, enhanced by data-driven insights, and produce impactful content through website, publications and social media, showcasing Julius Baer's outstanding investment expertise and offering. Our global client engagement initiatives, backed by unified standards and scalable tools, deliver meaningful experiences and drive measurable business impact.

Within the Digital Channels & Analytics team, we are looking for a Marketing Analytics Specialist who is passionate about delivering data-driven marketing insights and continuous improvements to our marketing measurement capabilities.

YOUR CHALLENGE

In your role, you will:

• Analyse impact-generating customer journeys across public digital touchpoints to identify trends, behavioural patterns, and optimisation opportunities

• Monitor and analyse marketing touchpoint and provide actionable recommendations to improve engagement and conversion outcomes

• Create recurring reports, dashboards, and automated reporting solutions using Adobe Analytics, Google Cloud Platform (BigQuery), and related data sources

• Consolidate and integrate data from multiple digital and offline marketing channels to create a holistic view of marketing performance and customer engagement

• Translate datasets into business recommendations, tailored to operational teams, marketing stakeholders, and senior leadership

• Support data validation and (A/B) testing activities

• Partner with stakeholders across internal and external stakeholders to define KPIs, measurement approaches, and reporting requirements

• Collaborate closely with the Data Specialist to leverage and continuously enhance data quality, measurement standards, tracking concepts, and analytics capabilities

• Serve as the first-level technical support for analytics tools and dashboards (Tableau, Power BI, Adobe) within Brand & Marketing

YOUR PROFILE

• Bachelor’s or Master’s degree in Analytics, Statistics, Information Systems, Data Analytics, or a related field

• 2-3 years of experience in marketing analytics or a similar analytical role

• Experience analysing marketing performance and impact across digital and offline marketing channels

• Experience in dashboard development and data visualisation, using Tableau and Power BI

• Working knowledge of SQL and experience with cloud-based data platforms such as Adobe Analytics and BigQuery. Python is a plus

• Understanding marketing objectives, A/B testing, conversion funnels, customer journey analytics, and marketing performance measurement

• Familiarity with AI-powered analytics, automation, and self-service reporting solutions is an advantage

• Experience working with Scrum methodology and tools such as Jira

• Ability to communicate analytical findings clearly and translate data into practical business recommendations

• Excellent written and spoken German and English

Mindset & Skills:

• Curious and eager to learn new technologies, analytics methodologies, automation approaches, and AI-supported capabilities

• Passionate about data, user behaviour, marketing performance, and emerging analytics technologies

• Structured and detail-oriented working style with a strong focus on quality and accuracy

• Hands-on mentality with the ability to independently drive dashboarding and analytical tasks

• Strong communication and stakeholder collaboration skills with the ability to work effectively across teams and explain analytical findings

• Ability to balance technical implementation with business needs and user experience

• Strong business acumen and a practical understanding of marketing funnels and performance measurement

We are looking forward to receiving your full job application through our online application tool. Further interesting job opportunities can be found on our Career site.

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